33pc of consumers have made a cross-border ecommerce purchase: report
Retailers frequently focus on logistical concerns when expanding their ecommerce availability to a new market, but they should also be focused on tailoring their online shopping experience to the local preferences of consumers, according to a new report by Pitney Bowes.
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Announcing Luxury FirstLook: Strategy 2016 New York Jan. 20
Register now for the nation’s premier conference focused on how luxury marketing, advertising, retail, media, Internet and mobile will rapidly evolve in 2016. Hear speakers from Boston Consulting Group, Four Seasons Hotels & Resorts, Van Cleef & Arpels, Breguet, Luxury Institute, Shullman Research Center, Kantar Media Ad Intelligence, Travel + Leisure, Modern Luxury, Neuehouse, Base New York, KBS, Lloyd&Co., Matouk, Fluid Inc., iProspect, Monaco Lange, Envirosell, Engel & Volkers North America, Bloomberg Pursuits and Driscoll Advisors.
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Louis Vuitton takes bespoke heritage to Miami’s Design District
French leather goods maker Louis Vuitton is continuing to pay homage to its history of special orders through a temporary exhibition in Miami’s Design District.
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Lancôme leads into the holidays with whimsical countdown
Beauty marketer Lancôme is setting off on a Parisian adventure to unite consumers in shared universal holiday experiences.
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Bang & Olufsen sings songs of Christmas in UGC effort
Danish audio and video brand Bang & Olufsen is spreading holiday cheer through the use of carols posted to Instagram.
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Shangri-La proves loyalty goes beyond points to fete reward program milestone
Shangri-La Hotels and Resorts is starting a conversation about the true meaning of loyalty to celebrate the five-year anniversary of its Golden Circle rewards program.
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Beacons to deliver 1.6B coupons annually by 2020: report
Coupons are quickly growing as a significant component of beacon-enabled proximity marketing thanks to strong redemption rates, with brands and retailers forecast to deliver 1.6 billion coupons a year by 2020, according to a new report from Juniper Research.
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Sergio Rossi, Alexander Wang, Peninsula Hotels and Rolls-Royce – Live news
Luxury Daily’s live news from Dec. 9 – Sergio Rossi purchased by Investindustrial to further develop label; Alexander Wang rounds out offerings to include Italian-made jewelry; Peninsula to open London hotel as part of global strategy; Rolls-Royce targets holiday revelers with special-edition hamper.
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Valentino, going green, high-end retail and automobiles – News briefs
Today in luxury marketing – The road more traveled for Valentino; Luxury fashion brands are going green. But why are they keeping it a secret?; How the super-rich shop; Season of luxury autos, numbers don’t lie.
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Turning holiday slowdown into treasure
For service-based businesses, the holiday season can mean a winter slowdown, as the normally steady stream of customers reduces to a trickle.
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