Saks’ rebranding efforts offer fashion inspiration for consumers
Retail chain Saks Fifth Avenue is rebranding itself as a place of fashion inspiration and not just a place to shop with a new forward-looking multichannel campaign.
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Johnnie Walker eyes affluent men via partnership with Alfred Dunhill
Spirits brand Johnnie Walker is eyeing affluent men through a partnership with Alfred Dunhill to create a limited-edition gift set that will extend the reach of both brands.
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Luxury Retail Summit 2013 New York Sept. 18: Lalique, Porsche Design, Fairmont, McLaren, Gucci, La Mer, Stark, Auberge, Forrester, Hearst
Registration is open for the Luxury Retail Summit: Holiday Focus 2013 conference Wednesday, Sept. 18, 2013 with speakers from Lalique, Porsche Design, Fairmont, McLaren, Forrester, Gucci, La Mer, Stark, Auberge Resorts, Hearst, Morpheus and the former CEO of Bergdorf Goodman. Must-attend for luxury retailers and brands, agencies, publishers and researchers.
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88pc of smartphone shoppers have negative experiences: report
Mobile shopping is increasingly an area of competitive advantage for retailers who get it right, according to a new report from Skava that shows 88 percent of smartphone shoppers have negative experiences.
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Four Seasons boosts exposure for Chinese properties via cultural excursions
Four Seasons is banding together its China properties by offering a Grand Tour package in an effort to stimulate tourism in the area and attract new guests to its hotels.
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Lancôme fetes new product line via mobile ad
Beauty marketer Lancôme is pushing a new product line through a mobile banner ad on New York magazine’s The Cut in an attempt to boost mcommerce.
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Gilt Groupe launches mobile sales series to bolster revenue
Gilt Groupe is kicking off its Summer Must Haves mobile sales series and letting consumers shop exclusive looks and fashion items via its mcommerce applications.
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Tom Ford, Telsa, Valextra and Rémy Cointreau – News briefs
Today in luxury marketing – Maybe he’s born with it? Tom Ford launches men’s beauty line; Electric car maker Tesla unveils 90-second battery pack swap; Valextra confirms IPO plans; Pflanz named chief of Rémy Cointreau.
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Book excerpt: Customer Sense: How the 5 Senses Influence Buying Behavior
One of the most important auditory cues associated with any brand-name product is the brand name itself. The brand name is not really a sensory signature in itself or an example of sonic branding, but it still has the power to make or break a product line’s success.
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Key steps to secure the mobile wallet
Physical currency may eventually be an historical relic. Mobile purchases are the present and future.
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