Top 10 luxury brand social marketers of H1
Luxury marketers used social media to create stronger bonds with consumers by allowing them become a crucial part of the social campaigns during the first half of 2013.
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Four Seasons’ new CEO will drive brand’s global expansion
Four Seasons Hotels and Resorts’s new president/CEO Allen Smith will guard the luxury hotel’s vision and catalyze efforts to expand globally.
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Luxury Retail Summit 2013 New York Sept. 18: Lalique, Porsche Design, Fairmont, McLaren, Gucci, La Mer, Stark, Auberge, Forrester, Hearst
Registration is open for the Luxury Retail Summit: Holiday Focus 2013 conference Wednesday, Sept. 18, 2013 with speakers from Lalique, Porsche Design, Fairmont, McLaren, Forrester, Gucci, La Mer, Stark, Auberge Resorts, Hearst, Morpheus and the former CEO of Bergdorf Goodman. Must-attend for luxury retailers and brands, agencies, publishers and researchers.
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Webinar on Sept. 25: Crafting holiday marketing strategy in an omnichannel, multigenerational and highly promotional environment
Please register now for the free hour-long webinar on Wednesday, Sept. 25 at 2 p.m. on how luxury marketers and retailers must craft holiday marketing strategy in an omnichannel, multigenerational and highly promotional environment.
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Instagram registers consumer engagement 18 times that of Facebook: L2 Think Tank
Instagram is becoming a core platform for brands to engage with consumers since it registers consumer engagement 18 times that of Facebook and 48 times that of Twitter, according to the latest report from L2 Think Tank.
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Tacori explains target customers via behind-the-scenes video
U.S. jewelry brand Tacori is taking fans behind the scenes of its Par Chance video campaign to explain what it means to be a “Tacori girl” through exclusive interviews.
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Lancôme expands Albert Elbaz campaign with mobile Paris guide
Beauty maker Lancôme is expanding its Lancôme Show advertising campaign through a sponsored post and mobile advertisements on New York magazine’s The Cut as a way to maintain interest in the product line.
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BMW targets brand enthusiasts via Facebook shopping app
BMW of North America is enabling brand enthusiasts to adorn their lives with BMW accessories and share aspirational buys with friends through a Facebook social shopping application.
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Burberry, Alexander McQueen, Maserati and Diageo – News briefs
Today in luxury marketing – Burberry’s first in-house scent has rock ‘n’ roll edge; McQueen apologizes for intern advertisement error; Maserati to tap luxury sedan market in Indonesia early 2014; Diageo courts Europe’s luxury drinkers with yacht parties.
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Mobile selling solutions: Four steps to measuring ROI
Whether you are launching a pilot project in 2013 or budgeting for 2014, understanding the return on your investment in your retail store solutions is a critical measurement of success.
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4 things “Prince George” tells us about millennials and the new luxury
Lost in the hubbub about Britain’s newest prince was the symbolism implicit in his name, which in fact speaks volumes about affluent millennials and luxury today.
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