Influx of smart watches unlikely to halt traditional horology
As wearable technologies advance and become more popular among consumers, should traditional watch manufacturers embrace this growing trend?
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Ferragamo creates online perorder destination for spring collection launch
Italian fashion label Salvatore Ferragamo is giving consumers the opportunity to preorder its spring 2014 collection directly from its Web site with a trunk show microsite.
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Miu Miu participates in New York Fashion Week with film premiere
Prada-owned Miu Miu engaged the Mercedes-Benz Fashion Week festivities with a screening of its latest “Women’s Tales” film.
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Lancôme, Estée Lauder make top 10 in France Beauty report: L2
Fifty-six percent of beauty brands received challenged or feeble rankings for their digital performance in France, indicating that attention given to other markets saps commitment to the studied country, according to L2 Think Tank’s latest report.
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Fairmont unfurls ski options amid Olympic fervor
Fairmont Hotels and Resorts is catering to its guests’ passion for skiing with a variety of offers in Canada and Colorado.
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Jaguar takes over New York subway trains with Good to be Bad promotion
Jaguar Land Rover North America is targeting New York City subway commuters with train takeover promotions for its Good to be Bad campaign.
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Bulgari poses different elements to explore Aqua fragrance portfolio
Italian jeweler Bulgari is aiming to expand consumer knowledge with a promotion that explores its men’s fragrance range rather than its fine jewelry.
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Balenciaga drives ecommerce with exclusive handbag email blast
French fashion house Balenciaga is offering a handbag model exclusively on its ecommerce site to drive traffic from its loyal consumers.
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Vanity Fair March draws parallels between fashion, Hollywood in latest issue
Luxury marketers such as Gucci, Prada and Dior capitalized on the buzz surrounding Vanity Fair’s 20th annual “Hollywood” issue by promoting their latest spring/summer collections in an edition that rivals September’s fashion coverage.
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Bulgari, Prada, Aston Martin and Tesla – News briefs
Today in luxury marketing – Bulgari settles tax case for $57M; Miuccia Prada relinquishes Prada chair to join husband as co-CEO; China state media slams Aston Martin over handling of sports car recall; Another Tesla caught on fire while sitting in a Toronto garage this month.
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Risks and rewards of proximity-aware mobile communication
Innovation flourishes in a competitive atmosphere. Money and resources alone do not translate into guaranteed success or market dominance. Just look at Apple’s recent failed in-store launch of iBeacon-aware messaging.
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