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Bergdorf Goodman encourages email sign-ups via $2,500 giveaway
Luxury retailer Bergdorf Goodman is driving sign-ups to its email database via a $2,500 shopping spree which creates an incentive for consumers to interact with the brand.
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Aston Martin leverages new products with social media push
Aston Martin is promoting the Rapide, its four-door sports car and the Cygnet, its new compact city car, with innovative short films and social media marketing.
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Jacob & Co. taps Donnie Yen as brand ambassador
Fine jewelry and watchmaker for the stars Jacob & Co. hopes to bolster its creative style and spirit with consumers by naming Donnie Yen as the line’s new brand ambassador.
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Manolo Blahnik charms jewelry maker Tous with new products
Spanish shoe designer Manolo Blahnik is teaming up with jewelry maker Tous to make a charm necklace to look like the iconic Manolo Campari design.
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Lamborghini communicates brand history via mobile
Lamborghini is flaunting 48 years of luxury automaking from 1963 to present via a mobile application.
Click here to read the entire story on Luxury Daily LVMH, Zimmerli and luxury watchmakers – News briefs
Today in luxury marketing – LVMH says not seeking control of Hermés; Zimmerli: Swiss movement; Luxury watchmakers fishing for friends on Facebook.
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Luxury Daily’s Luxury Marketing Outlook 2011
As marketers reading Luxury Daily’s Luxury Marketing Outlook 2011 will learn, savvy understanding of how the Internet and mobile influence all channels will make the difference between a successful luxury brand and one that sticks to an old formula for a different era.
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How apps can drive business objectives
The app frenzy was born in 2008, when the iPhone gave marketers the opportunity to get their brands into the hands of customers, providing immersive, viral experiences. In 2011, the industry has come a long way, providing even more opportunities for brands.
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