Marc Jacobs’ Hollywood role to propel personal brand, not fashion labels
Fashion designer Marc Jacobs is making his acting debut and is propelling his own personal brand forward, but this move will not do much for his Louis Vuitton or eponymous fashion labels.
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Barneys goes digital in contemporary apparel push
Department store chain Barneys New York is pushing women’s and men’s contemporary apparel in two spring shoppable videos that let consumers buy items as they appear on their computer screen.
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Luxury Roundtable 2013 New York conference May 1: Four Seasons, Donna Karan, Graff Diamonds, Douglas Elliman, Michael Kors, Belstaff, Tod’s, WSJ, BCG, Ipsos
Registration is open for the Luxury Roundtable: State of Luxury 2013 conference Wednesday, May 1, 2013 with speakers from the Four Seasons, Donna Karan, Graff Diamonds, Douglas Elliman, Michael Kors, Belstaff,Tod’s, WSJ, BCG and Ipsos MediaCT. Must-attend for luxury brands and retailers, agencies, publishers and researchers.
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Financially-confident consumers to spend on travel, auto in 2013: report
U.S. affluent consumers plan to spend within the high-ticket travel and automotive categories in 2013 since they are now most comfortable making large purchases after the recession, according to new research from the Shullman Research Center.
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Diane von Furstenberg drives boutique traffic with International Women’s Day offers
Fashion label Diane von Furstenberg is driving consumers in-store March 8 with special offers to celebrate International Women’s Day.
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Audi boosts desirability via Iron Man 3 film placement
Audi of America is boosting brand awareness through a role in Disney and Marvel’s Iron Man 3 film that opens May 3.
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Lamborghini, Breguet engage ultra-affluent consumers via Robb Report iPad edition
Breguet, Corneliani, Lamborghini and Louis XIII de Rémy Martin are providing readers of Robb Report’s March iPad edition with interactive content to increase time spent with their advertisements.
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Hermès, PPR, Saks and luxury automakers – News briefs
Today in luxury marketing – US seizes 1,500 counterfeit Hermès purses at Port of Los Angeles; PPR close to buying jeweler Pomellato; Saks renovates Beverly Hills men’s store; China’s luxury car market is a prize but not for local firms.
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Stepping up to the challenge of mobile ad monetization
The top three sites with the largest mobile audiences are Google, Yahoo and Facebook, each of whose mobile audiences are approximately 50 percent the size of their desktop audiences.
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