High-earning business owners buy luxury more often than non-business owners: report
Small business owners with a household income of at least $250,000 are more likely to buy luxury products and services than their non-business-owning counterparts, according to new research from the Shullman Research Center.
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Net-A-Porter targets Hong Kong city dwellers with public tram takeover
Online retailer Net-A-Porter is targeting Chinese consumers with an out-of-home, takeover advertisement on a Hong Kong tramway vehicle as it tries to make inroads in one of the world’s largest luxury markets.
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Four Seasons downtown New York hotel, residences to attract trendy crowd
Downtown Manhattan’s Four Seasons Hotel and Private Residences, set to open in 2016 in Tribeca, will help the brand reach trendy prospects in an area with less competition.
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La Mer encourages mcommerce via The Cut banner ads
Estée Lauder’s Crème de la Mer is encouraging consumers to purchase beauty products through mobile banner advertisements on New York magazine’s The Cut.
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Harrods links in-store, digital spirits marketing with speakeasy campaign
London department store Harrods is partnering with spirits brands Hendrick’s Gin, Courvoisier, Stolichnaya, The Macallan and Johnnie Walker Black Label to push its in-store and online beverage department.
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Dior, Chanel dominate ad pages in royal baby-themed Tatler
Christian Dior, Chanel, Harry Winston, Van Cleef & Arpels and other luxury jewelry advertisers are dominating Condé Nast-owned Tatler’s royal baby collector’s edition.
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LVMH, Richemont, Chopard and Nordstrom – News briefs
Today in luxury marketing – LVMH readies workshops for visitors; Jewelry expected to help Richemont to outshine peers; $1M of Chopard jewelry stolen at Cannes Film Festival; Do not give Nordstrom the boot.
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7 deadly sins as applied to QR codes
QR codes have been mocked, debased, abused and downright hated, oftentimes with good reason.
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