Bespoke experiential marketing still best way to target ultra-wealthy: report
Luxury industry insiders appear to be less optimistic about the state of their business, according to a new report by Wealth-X.
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Luxury brands clarify vehicle ambitions at NY Auto Show
Luxury automakers are keeping momentum going from previous auto shows with mid-level announcements and plenty of brand interaction.
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Dior gives insider access to atelier in documentary
French couture house Christian Dior is allowing consumers to see the inner workings of its atelier with a documentary premiering during New York’s Tribeca Film Festival beginning this weekend.
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Krug ID app creates mobile reference network for Champagne lovers
French Champagne house Krug is telling the story of individual bottles through a new mobile application that scans a bottle’s identification code found on its label.
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Bang & Olufsen targets US consumers with sensory retail concept
Danish audio and video company Bang & Olufsen is expanding its retail footprint in the United States with a new concept store on New York’s Madison Avenue.
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Canali taps Mr Porter editor for styling session to build presence online
Italian menswear label Canali enlisted Mr Porter style director Dan May for a fashion feature that instructed men how to wear one of the brand’s jackets.
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Douglas Elliman invigorates West Coast offices with first major project
Real estate brokerage Douglas Elliman is handling the marketing and sales during phase one of a $1 billion mixed-use project that aims to rejuvenate downtown Los Angeles.
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Luxury marketers promote philanthropy efforts in Vanity Fair’s May issue
Gucci and Estée Lauder were among the marketers to promote charity initiatives in the May edition of Condé Nast-owned Vanity Fair.
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Mulberry, Cavalli, London real estate and Tesla – News briefs
Today in luxury marketing – Mulberry aims for “affordable luxury” after failed move upmarket; “Leopard King” Cavalli nears $621 million sale to Permira; London: first port of call for luxury real estate – Christie’s; Mercedes head: Tesla has no network, limited potential.
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Pay per call and mobile search are the future of mobile commerce
Mobile commerce is rapidly taking share from desktop-based ecommerce. As a result, mobile search will eclipse desktop search, with profound implications for mobile marketers by this time next year.
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