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Kraft Foods to move 10pc of media budget to mobile – Mobile Marketer

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September 14, 2012

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Kraft Foods to move 10pc of media budget to mobile
NEW YORK – A senior Kraft Foods executive at the Mobile Marketing Summit: Holiday Focus 2012 confirmed that the company, soon to be renamed Mondelez, will move 10 percent of its media budget to mobile.
Please click here to read the entire story on Mobile Marketer

Bloomberg exec: Mobilize, not miniaturize when designing for mobile
NEW YORK – A Bloomberg executive at the Mobile Marketing Summit: Holiday Focus 2012 conference said although responsive design is ideal for many marketers, blindly taking modules that have been put together for a specific screen size and realigning things to fit is not a good approach.
Please click here to read the entire story on Mobile Marketer 

Barnes & Noble exec: Retargeting is biggest mobile advertising method to drive engagement
NEW YORK – A Barnes & Noble executive at the Mobile Marketing Summit: Holiday Focus 2012 conference said that the company’s No. 1 mechanism for driving engagement with consumers after they have downloaded an application is retargeting.
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NBC News Digital exec: Publishers should leverage assets with mobile
NEW YORK – An NBC News Digital executive at the Mobile Marketing Summit said that over the course of four hours, the NBC Politics application jumped from No. 17 to No. 1 in the Apple’s App Store through a combination of on-air promotion and paid media.
Please click here to read the entire story on Mobile Marketer 

Location-based mobile ads unique way to target consumers: Millennial Media exec
NEW YORK – Millennial Media’s top executive at the Mobile Marketing Summit: Holiday Focus 2012 conference said that location-based marketing is a tactic unique to mobile that allows marketers to understand the shopping habits of consumers and track them in action.
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