Kraft Foods to move 10pc of media budget to mobile
NEW YORK – A senior Kraft Foods executive at the Mobile Marketing Summit: Holiday Focus 2012 confirmed that the company, soon to be renamed Mondelez, will move 10 percent of its media budget to mobile.
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Bloomberg exec: Mobilize, not miniaturize when designing for mobile
NEW YORK – A Bloomberg executive at the Mobile Marketing Summit: Holiday Focus 2012 conference said although responsive design is ideal for many marketers, blindly taking modules that have been put together for a specific screen size and realigning things to fit is not a good approach.
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Barnes & Noble exec: Retargeting is biggest mobile advertising method to drive engagement
NEW YORK – A Barnes & Noble executive at the Mobile Marketing Summit: Holiday Focus 2012 conference said that the company’s No. 1 mechanism for driving engagement with consumers after they have downloaded an application is retargeting.
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NBC News Digital exec: Publishers should leverage assets with mobile
NEW YORK – An NBC News Digital executive at the Mobile Marketing Summit said that over the course of four hours, the NBC Politics application jumped from No. 17 to No. 1 in the Apple’s App Store through a combination of on-air promotion and paid media.
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Location-based mobile ads unique way to target consumers: Millennial Media exec
NEW YORK – Millennial Media’s top executive at the Mobile Marketing Summit: Holiday Focus 2012 conference said that location-based marketing is a tactic unique to mobile that allows marketers to understand the shopping habits of consumers and track them in action.
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