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Verizon exec: Mobile will save retail – Mobile Marketer

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June 15, 2012

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Verizon exec: Mobile will save retail
NEW YORK – Mobile offers opportunities for marketers to deliver contextual services to engage consumers, per panelists at the 2012 MMA Forum. However, because such services require collecting data, they are also fraught with issues such as how to gather the information without losing consumer trust.
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Heineken exec: Mobile is powerful lever for brand building
NEW YORK – A Heineken executive at the 2012 MMA Forum said that mobile is woven into everything that the company does and is used primarily for brand building and fan engagement.
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Kraft exec: Mobile drives impulse purchases
NEW YORK – An executive at the MMA Forum on Wednesday said that one of the most exciting things about mobile is that it influence customer behavior at the
moment of purchase.
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Time Inc. drives readership via digital subscriptions rollout
Time Inc. has rolled out digital subscriptions for all 20 of its publications on Apple’s Newsstand to further expand its position in the mobile space.
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Simon & Schuster exec: Digital has grown from 5 to 33 percent of business in three years
NEW YORK – A Simon & Schuster executive at the MMA Forum said that although digital does open up opportunites for the publisher, other areas such as discoverability are a challenge.
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Verizon exec: Mobile will save retail
NEW YORK – Mobile offers opportunities for marketers to deliver contextual services to engage consumers, per panelists at the 2012 MMA Forum. However, because such services require collecting data, they are also fraught with issues such as how to gather the information without losing consumer trust.
Please click here to read the entire story on Mobile Marketer

Cora tries for mcommerce via bar code scans – Luxury Daily
Luxury Daily today – Cora tries for mcommerce via bar code scans; Lexus online US Open campaign to see 100M impressions.
Please click here to read the entire story on Mobile Marketer

What’s the toughest thing about pitching brands?
The scramble for a brand executive’s attention can be brutal, especially as the number of mobile and interactive offerings multiplies. Without doubt, mobile companies face headwinds reminiscent of the Internet’s early days when every marketer was a skeptic.
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MMA Forum reflected strides in mobile
The world’s memory champion spoke at the MMA Forum this week in New York. I cannot remember his name.
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