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Kraft and NHL conduct online search to find Hockeyville USA
Kraft’s Hockeyville USA promotion returns for its third iteration, joining numerous other brands in partnering with professional sports organizations to amplify grassroots marketing with a socially generated contest.
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Revlon will feature new brand ambassador Gwen Stefani in digital content
Revlon has named pop superstar Gwen Stefani as its latest brand ambassador, and plans to include her in a variety of digital-first initiatives—a welcome development in a consumer-packaged goods sector that is relatively lacking on mobile innovation.
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Lilly Pulitzer’s take on millennial tropes ushers in app downloads, sales
Apparel and accessories brand Lilly Pulitzer is continuing its holiday discounts with an “After Party,” but it is its selfie campaign that creates a two-way conversation with fans, helping the brand drive peer recommendations.
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Procter & Gamble’s Aussie features real user reviews in digital campaign
Procter & Gamble is continuing a well established trend from the year previous: putting out marketing that caters to online communities, this time building a campaign video out of user reviews of one of its products.
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