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Kiton bridges print, mobile via QR code experience – Luxury Daily

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April 19, 2013

Kiton's mobile site

Zegna, Maserati eye new consumer segments with design partnership
Ermenegildo Zegna and Fiat’s Maserati are cross-marketing their Italian brands through a long-term design partnership to produce 100 limited-edition vehicles and offer Zegna customization options.
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Breguet touts historical significance in Frick Collection exhibit
Swiss watchmaker Breguet is appealing to watch enthusiasts through its participation in the “Precision and Splendor: Clocks and Watches” exhibit at The Frick Collection, New York.
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Luxury Roundtable 2013 New York conference May 1: Four Seasons, Mercedes, Donna Karan, Graff Diamonds, Douglas Elliman, Michael Kors, Belstaff, Tod’s, WSJ, BCG, Ipsos
Registration is open for the Luxury Roundtable: State of Luxury 2013 conference Wednesday, May 1, 2013 with speakers from the Four Seasons, Mercedes, Donna Karan, Graff Diamonds, Douglas Elliman, Michael Kors, Belstaff,Tod’s, WSJ, BCG and Ipsos MediaCT. Must-attend for luxury brands and retailers, agencies, publishers and researchers.
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Webinar on April 23: Tapping social media without diluting the luxury brand’s mystique
Please register now for the free hour-long webinar on Tuesday, April 23 at 2 p.m. on how luxury marketers and retailers must tackle and measure social marketing efforts for effective ROI without diluting the brand’s aura.
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Kiton bridges print, mobile via QR code experience
Italian apparel brand Kiton is connecting its print and mobile marketing through a QR code on its advertisement in Bentley magazine’s spring issue.
Click here to read the entire story on Luxury Daily

Four Seasons leverages family-friendly offerings via multichannel efforts
Four Seasons Hotels and Resorts is strengthening its reputation as a family-oriented travel brand with a multichannel summer campaign that includes special offers and digital promotions.
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Chanel, Dior target British elite with multiple Tatler ads
Chanel and Christian Dior are showcasing their brands with six advertising pages in the front of Condé Nast-owned Tatler magazine’s May edition.
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Niche magazines give friendly brand intro to wealthy consumers: Equestrian Quarterly
Equestrian Quarterly magazine targets the top percentile of Americans who embrace equestrian style and have discretionary income.
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Ralph Lauren, Canali, Jaguar and Lexus – News briefs
Today in luxury marketing – Ralph Lauren makes changes to ecommerce operation; Ride a crystal glass elevator at Canali’s Madison Avenue flagship in New York; Jaguar’s $47,000 XF sedan offers easy price, plush ride; Toyota to start making Lexuses in US.
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Strategies to create an in-game mobile advertising campaign
An increase in ad spend only tells part of the story when it comes to the emergence of mobile. There is a direct correlation between mobile advertising spend and time spent by consumers on such devices.
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