Kimberly-Clark exec: Building brands in digital world requires versatile specialists
SAN ANTONIO, TX – A Kimberly-Clark executive at eTail West 2014 discussed a series of digital trends that are moving conventional marketing skills to include a comprehensive understanding of creative, strategy and finance.
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Office Depot considers in-store role for smart watches
SAN ANTONIO, TX – As an example of how mobile shopping could be simplified, an Office Depot executive at eTail West 2014 showed a video depicting an in-store shopper using a smart watch to scan a QR code and trigger a gift card that can be redeemed on the spot.
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Macy’s puts new spin on app with chance to win gift codes
Macy’s spring marketing campaign puts a new spin on integrating mobile with an in-application game enabling consumers to spin a flower-shaped wheel for a chance to win prizes.
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Vevo app holds big potential for sponsored content
With Vevo’s mobile application growing in popularity, marketers should keep the app in mind when trying to reach consumers through creative, native content.
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