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Kimberly-Clark exec: Brands, retailers must share data to optimize mobile opportunities – Mobile Marketer

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February 23, 2015

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Kimberly-Clark exec: Brands, retailers must share data to optimize mobile opportunities
PALM DESERT, CA – A Kimberly-Clark executive at eTail West 2015 suggested that brands and retailers should leverage data as a currency and work together to optimize consumers’ experiences, via shared loyalty programs and user-specific customer promotions.
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Apple risks marginalization if post-smartphone strategy fizzles
Apple is feeling the pressure to extend its expertise into new product categories as smartphone sales slow, with augmented reality headsets and even connected cars at the top of the list of where it hopes to make a mark next.
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Dove, Twitter promote positive tweeting through #SpeakBeautiful campaign
Unilever’s Dove, known for its ongoing efforts to promote inner beauty, is teaming with Twitter to encourage women to speak positively of themselves, following a study that Twitter performed that found women are 50 percent more likely to make negative comments about themselves during the Oscars than the rest of the year.
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Upworthy’s millennial appeal lures Unilever, Gap as revenue surges
Upworthy’s partnerships with brands such as Unilever and Gap and nonprofits such as the United Nations booked more than $10 million in revenue last year, more than doubling the two-year-old Web site’s goal and validating the wisdom of its focus on delivering viral content experiences for mobile and social audiences.
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Little Caesars laughs off Domino’s focus on mobile ordering in TV ad
Pizza chain Little Caesars is parodying how some of its competitors are putting a big focus on mobile technology in a new television ad that also pokes fun at the staged technology launches that companies such as Apple have become known for.
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IAB primer shows marketers how to maximize benefits from data
The Interactive Advertising Bureau (IAB) is teaching marketers how to leverage mobile location data far beyond creating targeting for a digital ad campaign, in a primer that focuses on using mobile location data to analyze cross-platform actions and media exposure.
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