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Kiehl’s boosts recycling campaign via in-store, QR engagement – Luxury Daily

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April 17, 2012

Kiehl’s limited-edition products

Millennials more likely to buy brands that use Facebook: BCG
Approximately 33 percent of Millennial consumers are more likely to buy a brand if it has a Facebook page, as compared to 17 percent of non-Millennials, according to a recent study from Boston Consulting Group.
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Gucci flaunts Fiat 500 car line with short film series
Italian fashion house Gucci is marketing its vehicle design collaboration with Fiat using five short films that were live-streamed on a microsite during an event.
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Will the English edition of French Vogue cannibalize British, US sites?
Condé Nast’s Vogue Paris introduced an English version of its Web site yesterday, which is expected to increase the visitors to its site without diverting traffic from its British and U.S. counterparts.
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Bentley strikes shot across bow with Starwood partnership
Bentley and Starwood’s St. Regis and The Luxury Collection Hotels & Resorts have entered into a global partnership that will allow the hotel chains to offer Bentley driving experiences to guests, giving the automaker a leg-up over competitors.
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Kiehl’s boosts recycling campaign via in-store, QR engagement
Skincare brand Kiehl’s is bolstering its corporate social responsibility effort while pushing a limited-edition collection via in-store and mobile promotions for Earth Day.
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Missoni extends aspirational line to China via ecommerce site
Italian label Missoni is using Shangpin.com as its exclusive Chinese retailer to tap into one of the fastest-growing luxury markets in the world.
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IPOs, mobile marketing and high-end smartphones – News briefs
Today in luxury marketing – Taking the IPO plunge; Luxury retailers adapt to mobile age; Titanium $329,000 phone seeks watch-loving deep pockets; Challenges remain for luxury brands in India.
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Back to basics: Lessons learned from the mobile Web
By moving many of our daily activities and processes to mobile platforms, we are teaching marketers and their developers and designers how we want an interface to work.
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