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Kia revs up Super Bowl excitement with influencer-starred social content – Mobile Marketer

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February 4, 2016

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Kia revs up Super Bowl excitement with influencer-starred social content
Kia is driving up anticipation for its forthcoming Super Bowl advertisement by rolling out a predating campaign that leverages content from social influencers, helping the car manufacturer drive buzz on mobile in the days leading up to the big game.
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Time Inc. doubles down on appeal to women with mobile-first sites
Time Inc. is upping the ante on new digital properties to continue appealing to millennial women, and taking a mobile-first stance on its two new Web sites which focus on beauty and career content.
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Retailers’ mobile experiences should be as inspirational as their stores: report 
Retailers frequently overlook the true value of mobile, which is not to drive sales but as a way to connect the brand experience across channels and continually engage with customers, according to a new report from Razur Agency.
Please click here to read the entire story on Mobile Marketer

Victoria’s Secret bedazzles Snapchat strategy with personalized panty kit giveaway
Victoria’s Secret is enticing Valentine’s Day enthusiasts with a doodle contest for its Snapchat followers, offering a chance to win one of its personalized panty kits in time for the retail-oriented holiday.
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