Kia revs up Super Bowl excitement with influencer-starred social content
Kia is driving up anticipation for its forthcoming Super Bowl advertisement by rolling out a predating campaign that leverages content from social influencers, helping the car manufacturer drive buzz on mobile in the days leading up to the big game.
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Time Inc. doubles down on appeal to women with mobile-first sites
Time Inc. is upping the ante on new digital properties to continue appealing to millennial women, and taking a mobile-first stance on its two new Web sites which focus on beauty and career content.
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Retailers’ mobile experiences should be as inspirational as their stores: report 
Retailers frequently overlook the true value of mobile, which is not to drive sales but as a way to connect the brand experience across channels and continually engage with customers, according to a new report from Razur Agency.
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Victoria’s Secret bedazzles Snapchat strategy with personalized panty kit giveaway
Victoria’s Secret is enticing Valentine’s Day enthusiasts with a doodle contest for its Snapchat followers, offering a chance to win one of its personalized panty kits in time for the retail-oriented holiday.
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