5 app marketing tips for the holidays
Given the hectic holidays – and the reality that mobile now accounts for more than half of all digital spend – you are likely already in the midst of some important campaign planning.
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Harrods’ mice, gingerbread bakers bring Christmas to life
British department store Harrods is bringing back an old friend for its “Once Upon A Christmas” holiday campaign.
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Balmain x H&M resale value trumps full-priced line sold via discount retailers
As predicted, the Balmain x H&M collection caused chaos at the mass retailer’s stores around the world as consumers hurried to grab pieces of the capsule before it sold out.
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Kering Group, Stella McCartney urge social following to #BeHerVoice
Luxury conglomerate Kering is continuing its efforts to combat violence against women for the fourth consecutive year.
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Marketers should hold off until Snapchat privacy backlash blows over
Snapchat’s recent privacy update, allowing it to share user content with marketers, is inciting a backlash that will eventually fade, but marketers should still be wary of using these images too soon.
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Extended stay properties appeal to youth and business travelers alike
The habits of millennials are forcing high-end hotels to think again about what “luxury” means.
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Automaker’s Facebook “likes” paint a picture of aspirationals’ demographics
Eight of the 10 automotive brands with the largest fan communities on Facebook are luxury automakers, according to research by Auto Insurance Center.
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Top 5 brand moments from last week
Embracing ecommerce, mobile applications and in-store technology is not as daunting as it once was for brands within the luxury sector.
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Moët & Chandon, Dior, Cartier and Saks Fifth Avenue – Live news
Luxury Daily’s live news from Nov. 6 – Moët & Chandon renovates cellars after UNESCO heritage site honor; Dior links past and present for Guggenheim International Gala coverage; Cartier CEO departs amid mixed Richemont results; Saks to put deep freeze on flagship’s facade for holiday light show.
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Richemont, Prada, the speed of fashion and Shaw-Lan Wang – News briefs
Today in luxury marketing – Richemont results show luxury world’s slowdown; Inside Miuccia Prada’s process; Raf Simons speaks to Cathy Horyn on the speed of fashion; Who is the woman behind the Lanvin furore?
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