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Kenzo plants seeds of affection with social map initiative – Luxury Daily

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October 13, 2015

Promotional image for Flower the World

Promotional image for Flower the World

Valentino speeds ahead as fastest-growing luxury house: report
The median price of a brand’s products is strongly correlated with its profits and growth, but acceleration is not as easy as hiking prices, says a new report by ContactLab.
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Belstaff awarded $42M after victorious counterfeiting suit
British apparel and accessories brand Belstaff has won a lawsuit that resulted in the closure of more than 650 counterfeit Web sites.
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Luxury now dominated by social connection, says Future Laboratory
According to a new report by The Future Laboratory, in-store interactions remain a driving force in luxury goods purchasing with 46 percent of consumers preferring the one-on-one attention provided in a store setting.
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Fendi explores gender roles in fall/winter menswear film
Italy’s Fendi is taking an untraditional approach to menswear marketing by casting Amanda Harlech as lead in the narrative campaign surrounding the fall/winter 2015 collection.
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Kenzo plants seeds of affection with social map initiative
French fashion house Kenzo is creating a widespread international poppy field online with the launch of a social media campaign.
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McLaren spurs fan competition through limited 50th anniversary celebration
British automaker McLaren is celebrating its racing heritage with a limited-run of vehicles created by McLaren Special Operations, the brand’s bespoke division.
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Brands extend breast cancer initiatives long beyond October
Each October for Breast Cancer Awareness Month, luxury brands across sectors work to raise awareness and proceeds for a cure, but how did this initiative become so popular, and what makes it effective?
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Land Rover tests Facebook lead ads to streamline inquiries
British automaker Land Rover recently leveraged Facebook’s new advertising endeavor during testing, enabling consumers to request price quotes on vehicles through an integrated mobile-optimized ad platform to provide a seamless omnichannel experience.
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Karl Lagerfeld, Jaeger-LeCoultre, Mandarin Oriental and Moët Hennessy – Live news
Luxury Daily’s live news updates from Oct. 12 – Karl Lagerfeld expands distribution with anticipated November ecommerce launch; Jaeger-LeCoultre builds spaces for horological discovery with first Canadian boutiques; Mandarin Oriental Hyde Park helps guests detox before the holidays; Moët Hennessy USA promotes responsible spirit sales through PSA.
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Hong Kong, LVMH, Tag Heuer and Ferrari – News briefs
Today in luxury marketing – China slowdown weighs on Hong Kong luxury rents; LVMH revenue rises 16pc, helped by euro; Apple’s luxury watch will become obsolete: Tag Heuer CEO; Ferrari to be valued at up to $9.82B in IPO.
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What is a mobile marketing platform – and why a brand needs one
A good mobile marketing platform can be the key to building solid long-term relationships with your customers—long after you have completed the design and delivery of your flashy new app.
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