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Kenzo enhances Printemps pop-up with interactive mobile app – Luxury Daily

British luxury brands travel to China for face-time with ultra-affluent
Fortnum & Mason and Selfridges are among the retailers and brands participating in the upcoming “London Luxury. By Appointment” event.
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Scotland’s independence referendum stokes economic concerns
Scottish business owners fret that independence from Britain could result in widespread economic uncertainty since fundamental issues would need to be hammered out, and uncertainty is hardly a boon for business.
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Luxury Retail Summit 2014 New York Sept. 9: St. Regis, MissoniHome, Christie’s Watch Shop, Leading Hotels of the World, Breeders’ Cup, WSJ., Eleven James, Crest and Co.
Registration is open for the second annual Luxury Retail Summit: Holiday Focus 2014 conference Tuesday, Sept. 9, 2014 in New York featuring speakers from St. Regis, MissoniHome, Christie’s Watch Shop, The Leading Hotels of the World, The Breeders’ Cup, Crest and Co., Eleven James, WSJ. magazine, ForbesLife, Bloomberg Pursuits, .Luxury, Style Coalition and leading luxury-focused agencies and market researchers.
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Kenzo enhances Printemps pop-up with interactive mobile app
Parisian fashion label Kenzo is creating an interactive experience for its pop-up at French department store Printemps’ Haussmann flagship.
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La Perla boosts new store concept with made-to-measure
Italian lingerie maker La Perla is offering made-to-measure services at select stores to give consumers a bespoke experience.
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Dolce & Gabbana presents multichannel campaign for new skincare collection
Dolce & Gabbana is embodying its Latin roots in a new line of facial products that aim to enhance a woman’s natural beauty.
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Mercedes-Benz dramatizes the choices made for C-Class model
Mercedes-Benz USA is emphasizing efficiency over extravagance in new television spots for its C-Class model.
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Ritz-Carlton Laguna Niguel hosts Picasso exhibit to attract Club Level guests
The Ritz-Carlton Laguna Niguel, CA, is presenting Club Level guests with the once-in-a-lifetime opportunity to have a personal exhibition of Pablo Picasso’s works.
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IWC Schaffhausen brings consumers through watch production process
Swiss watchmaker IWC Schaffhausen is promoting its customization processes through a dedicated Web page that offers detailed information about the manufacturing steps behind the brand’s watches.
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Tiffany, Dior, Harrods, Marc Jacobs and Fendi – Live news
Luxury Daily’s live news from Aug. 27 – Tiffany & Co. reconfigures share prices after profitable Q2; Dior continues J’adore campaign narrative in new effort; Harrods goes back to school with Beauty School introduction; Marc Jacobs spurs participation with sweepstakes tie-in; Fendi shows wild side for Furiosa fragrance release.
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Vogue, BMW and Daimler, Brunello Cucinelli and Balenciaga – News briefs
Today in luxury markeitng – The new Vogue site is actually very, very new; BMW and Daimler unveil bulletproof cars; Brunello Cucinelli profits up 17.8 percent; Balenciaga vs. Nicolas Ghesquière lawsuit to be settled via mediation.
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3 trends to watch in the ad tech space
Years ago, quality content was what it took to stand out from the competition. But, today, ad technology has entered the fray and proven to be a disruptive force.
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