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Kellogg on rewarding new ground by tying receipt scanning to points – Mobile Marketer

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June 5, 2015

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Kellogg on rewarding new ground by tying receipt scanning to points
Kellogg has updated its rewards program with a mobile-first approach, claiming to be the first consumer packaged goods company to use a combination of retailer frequent shopper integration and receipt scanning for point collection.
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Showtime joins the standalone-streaming race with cheaper prices
Showtime challenges HBO, Netflix and cable service providers with a new standalone streaming service through its mobile application.
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Why Mondelez sees start-ups as allies in tackling mobile challenges
NEW YORK – Mondelez International’s outreach to start-ups for cutting-edge input into shopper challenges on mobile will bring the snacks company speed and efficiency offered by the new companies’ spare approach, a launch event for its Shopper Futures program was told.
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Priceline.com turns attention to Android Wear to assist last-minute travelers
Priceline.com is turning its attention to the untapped market of Android Wear wearables as it rolls out a companion application tapping Google map technology and geofencing to assist forgetful travelers.
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NFL passes to Yahoo in bid to connect with global fans on mobile
The National Football League’s selection of Yahoo as its exclusive partner to deliver the first-ever live stream of an NFL game to a global audience across devices seeks to put the game on mobile platforms, where fans increasingly can be found.
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