Receive the latest articles for free. Click here to get the Mobile Commerce Daily newsletters.

Kellogg campaign pinpoints mobile as most-effective advertising channel for driving sales – Mobile Marketer

By
May 22, 2015

25373Click here to sign up for Mobile Marketer for free

Kellogg campaign pinpoints mobile as most-effective advertising channel for driving sales
In answer to the question of whether mobile advertising is effective at driving sales, Kellogg Co. gives a resounding “Yes,” with the analysis of a recent campaign showing that mobile delivered more than three dollars in incremental sales for every dollar invested.
Please click here to read the entire story on Mobile Marketer

Facebook gets Fox News’ vote for key role in GOP debate 
Facebook’s role as an indicator of public sentiment and a generator of candidate questions in Fox News Channel’s broadcast of the first Republican presidential primary debate this summer will be a good use of the social networking site to create direct interaction between candidates and voters, improving the quality of democracy.
Please click here to read the entire story on Mobile Marketer 

Ball Park beefs up Memorial Day marketing with SMS, Twitter advice hotline
Ball Park is one of several brands tapping the upcoming Memorial Day weekend and consumers’ love of hot dogs to make a connection on mobile, leveraging a Finest Franks Hotline where users may call, text and Tweet for advice on hot dog grilling topics, as well as a social media contest to win a year’s supply of frankfurters.
Please click here to read the entire story on Mobile Marketer

We The Economy taps into mobile’s potential for massive reach
Vulcan Productions’ partnership with short-film producer and distributor Cinelan unlocked the potential of mobile with its We The Economy film series, which reached millions of viewers through a mobile-first roll out plan, including an application where the films are viewable in their entirety.
Please click here to read the entire story on Mobile Marketer

Click here to sign up for Mobile Marketer for free

Share on FacebookShare on LinkedInShare on Twitter



Like this article? Sign up for a free subscription to Mobile Commerce Daily's must-read newsletters. Click here!






Tags: , ,

You can leave a response, or trackback from your own site.

Leave a Reply