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Kellogg campaign pinpoints mobile as most-effective advertising channel for driving sales
In answer to the question of whether mobile advertising is effective at driving sales, Kellogg Co. gives a resounding “Yes,” with the analysis of a recent campaign showing that mobile delivered more than three dollars in incremental sales for every dollar invested.
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Facebook gets Fox News’ vote for key role in GOP debate 
Facebook’s role as an indicator of public sentiment and a generator of candidate questions in Fox News Channel’s broadcast of the first Republican presidential primary debate this summer will be a good use of the social networking site to create direct interaction between candidates and voters, improving the quality of democracy.
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Ball Park beefs up Memorial Day marketing with SMS, Twitter advice hotline
Ball Park is one of several brands tapping the upcoming Memorial Day weekend and consumers’ love of hot dogs to make a connection on mobile, leveraging a Finest Franks Hotline where users may call, text and Tweet for advice on hot dog grilling topics, as well as a social media contest to win a year’s supply of frankfurters.
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We The Economy taps into mobile’s potential for massive reach
Vulcan Productions’ partnership with short-film producer and distributor Cinelan unlocked the potential of mobile with its We The Economy film series, which reached millions of viewers through a mobile-first roll out plan, including an application where the films are viewable in their entirety.
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