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Kate Spade, eBay transform New York storefront into 24/7 shoppable windowBy
The 24-hour shoppable window will unveil on June 8. EBay has implemented mobile storefronts into its strategy previously to drive engagement and product sales.
“Kate Spade Saturday illustrates how you can extend the boundary of the store,” said Steve Yankovich, vice president of innovation and new ventures at eBay Inc, San Jose, CA,
Making it shoppable
Through this initiative, eBay is taking its best practices in mobile technology, same-day delivery and PayPal Here’s mobile payment service to power the interactive experince.
Consumers can shop at the windows and buy something then go off to their next activity. When they finish, a messenger will be waiting for them with their purchase at any location.
To take part, shoppers can interact with the shoppable window by tapping on the screen and selecting from 30 items of merchandise.
A new item will be launched each Saturday.
Then, consumers can select the products they want and tap on the checkout button to secure their phone number and receive a text message to schedule delivery.
Additionally, consumers can schedule a free one-hour delivery on their mobile device or choose to pay upon delivery via PayPal Here.
The shoppable windows are located at 7 W. 18th Street from June 8-12.
In 2011, EBay partnered with designer Jonathan Adler to let consumers shop its new storefront and interactive store windows via their mobile devices.
The eBay Inspiration Shop, a 24/7 shoppable storefront was powered by eBay mobile and let consumers shop must-have merchandise for the fall season (see story).
Later that year, EBay introduced two interactive store windows with the goal of making it easier for holiday shoppers to donate toys by scanning a QR code.
The holiday storefronts were located in New York City and San Francisco and benefited the charity Toys for Tots (see story).
“We are taking the best of online technology offline to make the island of Manhattan shoppable through interactive glass,” Mr. Yankovich said.
Rimma Kats is associate editor on Mobile Commerce Daily, New York
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