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Kate Spade’s Saturday targets fashionistas with mobile commerce site

April 22, 2013

Kate Spade’s Saturday brand is elevating its mobile commerce efforts with a new optimized site that lets fashion-savvy consumers shop the latest trends.

Kate Spade also has a mobile site for its flagship brand. Both sites were developed by Branding Brand.

“This new site seamlessly extends the Kate Spade Saturday experience to mobile users in a way that’s fun and on-brand,” said Chris Mason, co-founder/CEO of Branding Brand.

Mobile shopping
Consumers can access the Saturday mobile site by entering on their mobile browser.

Via the mobile commerce site, users can shop the newest items, as well as browse various categories, such as clothing, accessories, home and travel and featured shops.

Through the mobile site, consumers can also design their own custom small weekend bag by choosing the body and handle cover, base, front and back pockets, straps color, as well as monogram the bag.

Furthermore, consumers can sign-up for emails from the brand, view gift cards, contact customer service and further connect with the company through social media sites such as Facebook and Twitter.

Consumers also have the option of logging into their account and search for a specific product through the mobile commerce-enabled site.

Saturday is offering free shipping and returns on orders placed.

Mobile repertoire
Over the past couple of years, Kate Spade has been expanding its mobile presence.

Last year, the Liz Claiborne-owned brand ran mobile commerce-enabled ads as a way to drive sales for its  spring collection.

Kate Spade promoted its collaboration collection with designer Florence Broadhurst via the mobile ads. The ads ran within Pandora’s iPhone application in addition to a sponsored radio station from the retailer (see story).

“[The new Saturday mobile site] pushes the boundaries of traditional mcommerce aesthetics,” Mr. Mason said.

Final Take
Rimma Kats is associate editor on Mobile Commerce Daily, New York

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Rimma Kats is associate editor on Mobile Commerce Daily and Mobile Marketer. Reach her at

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