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Karl Lagerfeld promotes ecommerce entrance via Kim Kardashian app – Luxury Daily

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November 3, 2015

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Karl Lagerfeld with Kim Kardashian on the reality star’s app

Millennials lowest spenders, but most common luxury shoppers: report
Despite making up less than a third of all active consumers during the holidays, millennials comprise the majority of luxury holiday shoppers, according to a new report from Shullman Research Center.
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Tiffany captures anticipatory moments of gifting in holiday efforts
U.S. jeweler Tiffany & Co. is focusing on relationships for its holiday 2015 marketing.
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Karl Lagerfeld promotes ecommerce entrance via Kim Kardashian app
Karl Lagerfeld, creative director of Chanel and Fendi, is set to make a cameo on the Kim Kardashian mobile gaming application.
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Mulberry uses humor to sidestep irreverence in festive film
British leather goods brand Mulberry is ushering in the holiday season with a humorous Christmas video.
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Maserati heightens image with charitable, social endeavor
Italian automaker Maserati is positioning itself for the youth market by helping to launch Ldny Foundation’s Legacy Collection.
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WiFi is better than beacons for in-store analytics: report
Despite the buzz around beacons, WiFi is the better method right now for helping retailers streamline store layouts, enhance loyalty programs and support new mobile services, according to a new report from ABI Research.
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Fendi, Estée Lauder, Selfridges and Christian Louboutin – Live news
Luxury Daily’s live news from Nov. 2 – Fendi keeps up pace in Miami, opens Design District shop; Estée Lauder rewards loyal shoppers with perks, exclusives; Christian Louboutin doubles Madison Avenue boutique size; Selfridges optimistic for year ahead after record financial performance.
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US stocks, Indian consumers, Dubai and young models – News briefs
Today in luxury marketing – US stocks slightly higher as Coty makes a deal, Estée Lauder beats; Luxury attire and accessory stores woo the well-heeled; Can Dubai really become a global fashion capital?; Protecting underage models becomes a federal issue.
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Inviting opinion pieces on luxury marketing, retail and media
Luxury Daily is inviting opinion pieces on luxury advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation.
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How hotel chains can put more heads in beds with smart marketing
Uncovering the right audience and persuading them to make a booking does not have to be challenging.
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