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Karl Lagerfeld plans private VIP parties for fragrance launch – Luxury Daily

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July 29, 2015

Goodies from Karl Lagerfeld for Private Klub

Goodies from Karl Lagerfeld for Private Klub

Will China’s volatile stock market take further toll on luxury consumption?
The Chinese stock market fluctuations that have occurred over the last few weeks may have a ripple effect on luxury brands that are currently facing challeneges in the country.
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Karl Lagerfeld plans private VIP parties for fragrance launch
Fashion label Karl Lagerfeld is organizing exclusive Instagram parties for its community of enthusiasts as part of a promotion for its new fragrance duo.
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Registration open: Luxury Retail Summit: Holiday Focus 2015
Please join us for the third annual Luxury Retail Summit: Holiday Focus 2015 Wednesday, Sept. 16 in New York featuring leading specialists and top thinkers in luxury retailing and marketing.
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Saint Laurent teases couture return with advertising campaign
French fashion label Saint Laurent Paris is heightening the exclusivity of its apparel with the upcoming launch of selective made-to-order couture items.
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Art expands hospitality at Ferragamo family’s Lungarno Collection hotels
The Ferragamo name is best known for the impeccably crafted footwear and leather goods of Salvatore Ferragamo, the Italian apparel and accessories house.
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Mercedes-Benz crafts comprehensive desert narrative to highlight classic car
German automaker Mercedes-Benz is bringing consumers to the desert with an immersive driving experience to promote a classic model.
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Wearables to account for 20pc of mobile proximity payments by 2020: report
Payment transaction volume on wearables will reach $501 billion by 2020, growing at a compound annual growth rate of 177 percent and representing 20 percent of total mobile proximity transaction volume, according to a new report from Tractica.
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Land Rover benefits from 30pc lift in purchase intent on Pandora
Land Rover North America was one of the first brands to leverage streaming service Pandora’s Sponsored Listening advertising feature, which saw lifts of 30 percent for purchase intent and 12 percent for brand awareness during the testing period.
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Emilio Pucci, Christian Louboutin, Ferrari and David Yurman – Live news
Luxury Daily’s live news from July 28 – Emilio Pucci furthers brand transition with CEO hire; Christian Louboutin teams with Hong Kong hotel on branded beauty experience; Ferrari previews 488 Spider through immersive digital feature; David Yurman thinks globally with new marketing communications position.
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Counterfeits, LVMH, Hermès and Vogue – News briefs
Today in luxury marketing – $7,800 fakes spur LVMH and Kering to fight online fraudsters; LVMH posts biggest profit boost since 2012 on fashion gains; Actress Birkin asks Hermès to remove her name from croc bag; Condé Nast partners with Amazon to sell Vogue’s September issue.
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8 terms that luxury brands must know to revolutionize their customer approach
With customer experience becoming such an important part of our daily lives, taking the time to understand new phrases can help you drive digital strategy at your organization.
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