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Just because you can does not mean you should for mobile: Almighty exec – Luxury Daily

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September 28, 2016

nordstrom appExperiential marketing should go beyond selling
NEW YORK – Experiential marketing provides brands a platform to make a multi-sensory impression on consumers, enabling marketers to reimagine an established brand or introduce a newcomer.
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Hermès visits its silk mill for theatrical behind-the-scenes peek
French apparel and accessories maker Hermès is demonstrating how its silk scarves are manufactured with film set within its Lyon, France workshop.
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Is your operation capable of cashing checks your marketing is writing?
NEW YORK – A DAC Group executive at MMA SM2 Innovation Summit 2016 explained that marketers must back up efforts detailed within marketing content at the local level.
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Chanel, Lexus top social media performers in fashion, automotive fields
Social media behavior varies across industries, with product categories showing different levels of maturity and diverse priorities, according to a new report from Brandwatch.
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Customer driven data can help solve pain points, says Sap exec
NEW YORK – During the Mobile Marketing Association’s SM2 Innovation Summit 2016 an executive from Sap noted that customers prefer an SMS pin authentication process when purchasing with retailers.
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Just because you can does not mean you should on mobile: Almighty exec
NEW YORK – An Almighty executive at the MMA SM2 Innovation Summit 2016 elucidated that mobile needs to be thought of as the first device and not a separate media channel.
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Four Seasons, LVMH, Boodles and Saint Laurent – Live news
Luxury Daily’s live news from Sept. 27 – Four Seasons to bring landmark-status hotel to Montreal; LVMH shares its ethos to modernize, but respect Jardin d’Acclimatation’s grounds; Boodles works with de Gournay for gilded butterfly wallpaper; Saint Laurent to pay damages, legal expenses after failed lawsuit.
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Paris Fashion Week, private data, Tomais Maier and real estate – News briefs
Today in luxury marketing – Industry girds as game of musical chairs quickens in Paris; Private data is the ultimate luxury good; Tomas Maier on 15 years at the top; London’s incredible shrinking luxury flats.
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