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Johnnie Walker’s multichannel mentorship program taps Amazon Alexa, chatbot activations – Mobile Marketer

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Johnnie Walker’s multichannel mentorship program taps Amazon Alexa, chatbot activations
Scotch whisky marketer Johnnie Walker’s new digital mentorship program employs an on-the-go educational spin, enabling consumers to learn about the brand’s history via an Amazon Alexa skill and receive cocktail recommendations from a Facebook Messenger bot.
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Burger King unpacks auto-translatable Facebook ads for World Literacy Month
The Burger King McLamore Foundation has unveiled a new awareness campaign that universalizes the experience of illiteracy through the use of illegible packaging, auto-translatable Facebook ads and a mobile-optimized video.
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Sephora promotes nationwide social impact initiative through mobile channels
Beauty retailer Sephora will soon expand its complimentary Classes for Confidence program to more than 85 of its stores nationwide, partnering with various nonprofits to spread a message of attainable workplace beauty and confidence.
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