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Johnnie Walker Blue Label embraces mobile integration with smart bottle concept – Luxury Daily

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March 6, 2015

Johnnie Walker smart bottle prototype

Johnnie Walker smart bottle prototype

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Brands celebrate International Women’s Day with events and promotions
Sunday, March 8 is International Women’s Day this year, and luxury brands around the world are celebrating with a variety of different promotions and events.
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Apple Watch expected to blow away competition: report
Analysts are arguing that Apple could sell more than 30 million watches in 2015, a number that will surpass all other timepiece companies in the world, according to a new report from L2.
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Neiman Marcus activates attendants at SXSW with discussions, music
Retailer Neiman Marcus Group is bringing attention to successful women with its second annual Make Some Noise brand platform activation at SXSW in Austin, TX.
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Johnnie Walker Blue Label embraces mobile integration with smart bottle concept
Diageo, the distributor of Scotch whisky-maker Johnnie Walker, has unveiled an interactive smart bottle concept that when scanned by a smartphone will provide marketing materials.
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The Connaught walks besides royal warrant holders for tour series
Maybourne Hotel Group’s The Connaught in London is sharing its British heritage with guests through a walking tour that gives exclusive insights to royal warrant holders in the Mayfair district.
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Dominator looks into future with virtual reality yacht
Italian yacht maker Dominator International is providing visitors at the Dubai Boat Show a unique teaser of its highly anticipated 87-foot, hybrid D26 Ilumen with a virtual reality experience.
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Peninsula deepens ties with public art
The Peninsula Hotels & Resorts is boosting its support of global public art with several new initiatives, including a partnership between its Hong Kong property and the United Kingdom’s Royal Academy of Arts that will launch a few days prior to Art Basel Hong Kong.
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Robb Report awards Porsche’s 918 Spyder as 2015 Car of the Year
Ralph Lauren, Hermès and Zegna were among the luxury brands to rally behind the 2015 Car of the Year in Robb Report’s special March issue.
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Bloomingdale’s, Mandarin Oriental, McLaren and Regent – Live news
Luxury Daily’s live news from Mar. 7 – Bloomingdale’s highlights designer exclusives with branded “dance craze”; Mandarin Oriental responds to cyber attack; McLaren gets a jump on New York Auto Show buzz with teaser; Regent Seven Sea Cruises helps guests develop culinary skills.
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Moncler, luxury handbags, Saint Laurent and New York real estate – News briefs
Today in luxury marketing – Moncler shares power ahead as sales beat expectations; Handbag prices begin to hit their limit; The secret of Saint Laurent’s success; Big Apple is world’s hottest luxury property market.
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Fragmented and fleeting, mobile User IDs are ripe for overhaul
In creating their User ID standards, many manufacturers are not that concerned with the needs of app developers, advertisers and data vendors.
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