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Jimmy Choo engages in risky behavior to launch Illicit scent – Luxury Daily

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September 3, 2015

Sky Ferreira for Jimmy Choo

Sky Ferreira for Jimmy Choo

Burberry brings breadth and customizability to consumers with scarf bar
Burberry is empowering consumers in its latest celebration of cashmere scarves with its new scarf bar.
Click here to read the entire article on Luxury Daily

Dior embarks on soul-searching journey in Johnny Depp-fronted campaign
French couture house Christian Dior is taking consumers along for the ride in an introspective campaign starring Johnny Depp.
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Barneys to keynote Luxury Retail Summit: Holiday Focus 2015
Please join us for the third annual Luxury Retail Summit: Holiday Focus 2015 Wednesday, Sept. 16 in New York featuring leading specialists and top thinkers in luxury retailing and marketing.
Click here to read the entire article on Luxury Daily

Instagram’s interaction rate for branded posts plummets as competition grows: Forrester
While Instagram still has one of the higher user interaction rates for branded posts, the level of engagement is still down significantly from last year at the same time that more marketers are maintaining a presence on the network, according to new research from Forrester Research.
Click here to read the entire article on Luxury Daily

Jimmy Choo engages in risky behavior to launch Illicit scent
British footwear and accessories label Jimmy Choo is inspiring its audience to live a daring lifestyle fitting of its latest fragrance, Illicit.
Click here to read the entire article on Luxury Daily

Pope Francis opts for Jeep, not Mercedes, in US visit
German automaker Mercedes-Benz is looking a little less holy with the loss of one noteworthy fan: the pope.
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Tatler, Debrett’s Academy teach societal confidence with etiquette school
Condé Nast’s Tatler is embracing its British culture and traditional manners through a joint venture with the Debrett’s Academy for etiquette.
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Four Seasons revs up its Formula 1 “extraordinary” experience
Four Seasons Hotel and Resorts is offering the fastest caller an opportunity to celebrate Singapore’s 50th anniversary of independence in style with a 10-day trip centered on the country’s Formula 1 Grand Prix.
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Christian Louboutin, Tom Ford, Barneys and Peninsula – Live news
Luxury Daily’s live news from Sept. 2 – Christian Louboutin shifts focus, uses jewelry as lipstick inspiration; Tom Ford matches James Bond’s elegance, love of luxury in latest film; Barneys shows the love in handbag social video; Peninsula crafts family memories via SnowPage holiday effort.
Click here to read the entire article on Luxury Daily

Givenchy, Net-A-Porter, the Met and Maxim magazine – News briefs
Today in luxury marketing – Riccardo Tisci opens up about Givenchy opening to the public; Net-A-Porter’s founder Massenet said to quit online retailer; Exhibition on China and fashion proves golden for Met; Maxim’s relaunch as men’s “luxury magazine” falls flat.
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Calling for nominations: Luxury Women to Watch 2016
If you know a smart woman in luxury advertising, marketing, media, retail or digital who’s set to go places, please nominate her for Luxury Daily’s Women to Watch 2016. Nominations accepted through Sept. 23.
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Inviting opinion pieces on luxury marketing, retail and media
Luxury Daily is inviting opinion pieces on luxury advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation.
Click here to read the entire article on Luxury Daily

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