The Mr. Jim’s Pizza application also lets consumers access coupons and special offers. The app is available for free download in Apple’s App Store.

“Mobile is the next step for us,” said Jim Johnson, founder of Mr. Jim’s Pizza, Dallas. “We believe it’s important.”

Mr. Jim’s Pizza is a chain of pizza delivery and pick-up restaurants located in Texas, Louisiana, Wyoming and North Carolina.

Pizza please
Via the application, consumers can order any of Mr. Jim’s pizza products, find the nearest location and read detailed nutritional information.

Additionally, the company is running an incentive for consumers who download the application.

Customers who download the application and participate in the company’s Pick Six contest before April 15 will be entered to win a $500 grand prize. There will be one winner.

Consumers can also enter the contest and select six numbers on the app and submit them.

Each week there will be a drawing from the winning entries for a free pizza.

“We have the contest and we’re trying to encourage as many people as possible to download the app,” Mr. Johnson said. “For this period one winner is going to win.”

Consumers can customize their pizza

Consumers can choose which sauce they want

Customers can choose how cheesy they want their pizza to be

Consumers can choose to see if they want any extras

Customers can add toppings

Consumers can add special instructions

Customers can finalize their orders and checkout

Order up
In addition, consumers can register through the app or use their current login information.

The application also features three different games that consumers can play while they wait for their order. 

“Prior to our announcement, 115 people just happened to bump into the app via the App Store,” Mr. Johnson said. “There was no word about it, they just found it and six of them placed an order through the application.

“We’re getting the word out about the app via Facebook, our TV commercials and it’s on all our print media,” he said. “We also emailed our customer database.”

Final Take
Rimma Kats is staff reporter on Mobile Commerce Daily, New York