Dior serves up cosmetics, celebrity in diner-themed effort
France’s Christian Dior Beauty is drawing inspiration from retro Los Angeles in a launch campaign that features one of its cinematic leading ladies.
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Tod’s expresses quality in handmade performance piece
Italian leather goods brand Tod’s is turning manual skills into avant-garde experimentation to pay tribute to craftsmanship.
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Porter sees 78pc of readers interact with shoppable elements
Net-A-Porter Group’s Porter magazine is celebrating its third year in print with growth of 6 percent year-on-year.
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Facebook makes it easier for publishers to seek revenue through video
Facebook is beefing up its capabilities for advertisers on publishers’ videos, hoping to combat some of the difficulty that media brands have come across with monetizing their videos on the social media platform.
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Lexus promotes updated design through eye of the beholder
Toyota Corp.’s Lexus is focusing on what meets the eye in a secondhand look at its 2017 IS.
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JetSmarter creates end-to-end travel booking experience
Private aviation marketplace JetSmarter is extending its on-demand services with the launch of home rentals within its mobile application.
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Save the Date: Luxury Roundtable: Engaging Gens X, Y & Z conference New York May 3
Register now for this key conference focused on how luxury marketers must address Gens X, Y and Z who emphasize experience over acquisition, digital over physical, and choice versus loyalty. Speaker list, agenda and registration link in article.
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DFS, Mandarin Oriental, Sotehby’s International Realty and Christian Louboutin – Live news
Luxury Daily’s live news from Feb. 27 – DFS epitomizes sense of place in Italy-inspired collection; Mandarin Oriental to build modern, vertical lanai in Honolulu; Sotheby’s global expansion pays off with record-breaking 2016 sales volume; Christian Louboutin eyes category growth in new beauty offering.
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Céline, Louis Vuitton, Missoni and runway vs. red carpet – News briefs
Today in luxury marketing – Buying a Céline bag will soon get much easier; New York skaters lash out at Supreme and Louis Vuitton collaboration; Missoni’s models walked the runway in pussy hats to make an important point; Runway vs. red carpet.
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Sleeping beauties: How to transform your luxury brand into legend and sell
The sleeping beauties with the greatest potential to succeed are not always the brands with the strongest brand awareness.
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