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Luxury consumer spending to rise 8pc to $359B this year: American Express
Despite the recent economic crisis, luxury retail spending has gained momentum as affluent U.S. consumers continue to regain confidence, according to a survey from American Express Publishing and Harrison Group.
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Gucci showcases children’s collection with Facebook push
Italian fashion house Gucci has placed social media at the forefront of its marketing strategy for the brand’s spring/summer line of children’s wear.
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JetSetter targets tech-savvy consumers with iPad experience
Gilt Groupe-owned travel Web site JetSetter has expanded its vacation and travel deals onto the iPad with an application in an attempt to make a smoother, more relaxing travel experience.
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50pc affluent consumers do not use social media: Affluence Research Center
Approximately half of upscale consumers do not use social media, which makes some experts wonder if a brand’s primary marketing is being misplaced online, according to a study by the American Affluence Research Center.
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Four Seasons targets moms with gift card offer
With May 8 around the corner, the Four Seasons is celebrating Mother’s Day and offering gift cards that can be redeemed at the brand’s hotels and resorts worldwide.
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John Galliano, Chanel, Maserati and Louis Vuitton – News briefs
Today in luxury marketing – John Galliano fired from his eponymous label; Chanel wins judgment in infringement case; Maserati teams with bicycle maker Montante Cicli to create a luxury two-wheeler; Louis Vuitton’s beautiful creatures.
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Branded mobile apps or group apps?
By the end of 2014, Gartner forecasts there will be more than 185 billion applications downloaded since the launch of the first app store in July 2008.
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