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Jetsetter capitalizes on iPhone functionality with app update – Luxury Daily

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October 11, 2012

Jetsetter Now app

Oscar de la Renta opens pink e-shop for breast cancer awareness effort
U.S. fashion house Oscar de la Renta is aligning with national Breast Cancer Awareness Month through a digital shop that offers some of the label’s pink-colored items with 10 percent of net proceeds being donated to a charity.
Click here to read the entire story on Luxury Daily

Jetsetter capitalizes on iPhone functionality with app update
Travel destination flash-sale site Jetsetter is updating its iPhone application to emphasize the features and mindset specific to the device including Passbook, the camera, last-minute mentality and immediacy.
Click here to read the entire story on Luxury Daily

Webinar on Oct. 30: What Apple’s offense means to luxury brands, retailers and rivals
Register for this free webinar Oct. 30 at 2–3 p.m. ET on what Apple’s offense means to luxury brands, retailers and rivals. Hear experts from Martini Media, Acquity Group, Vibes and Razorfish deep-dive into the issues.
Click here to read the entire story on Luxury Daily

Lexus bolsters print placement with movement via iPad video technology
Toyota Corp.’s Lexus is engaging Sports Illustrated readers by letting them interact with an ES advertisement with their iPad to add movement to the static page.
Click here to read the entire story on Luxury Daily

Armani, Tahari target core luxe shoppers via Halsbrook
Brands including Armani Collezioni and Elie Tahari are targeting older affluent consumers via Halsbrook, a new ecommerce site that sells high-end apparel and accessories to the core luxury buyer.
Click here to read the entire story on Luxury Daily

Lazare pushes retail locations via trunk shows, contest
Diamond jeweler Lazare Kaplan Intl. is looking to drive millennial brides to its retailers through global trunk shows and a multichannel contest that coincides with its “You Just Know” rebranding campaign.
Click here to read the entire story on Luxury Daily

Rolex, Tous geotarget New Yorkers via Manhattan magazine print ads
Brands including Rolex, Tous, Tourneau, Aria Resort & Casino, Royal Salute, Fairmont Hamilton Princess and Casa de Campo are targeting affluent New Yorkers via advertisements in Modern Luxury’s Manhattan magazine.
Click here to read the entire story on Luxury Daily

Hermès, Gucci, the luxury car race and BRIC markets – News briefs
Today in luxury marketing – Hermès, Gucci put Indonesia on their wish list; Mercedes loses ground to BMW, Audi in luxury sales race; Golden week boosts sales in China; How the BRICs are reshaping the luxury alcohol industry.
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The end of retail as we know it?
Most retailers are currently building barriers to deal with small waves, while a tsunami is fast approaching.
Click here to read the entire story on Luxury Daily

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