Click here to subscribe to Mobile Marketer for free

JetBlue fuses social media, real-time data via interactive billboard
JetBlue Airways is the first brand to build a campaign around a new digital billboard that interacts with mobile for real-time data pushes, ramping up social media discussion with a chance to win a free flight.
Please click here to read the entire story on Mobile Marketer

McDonald’s unpacks virtual reality experience to augment summer blockbuster tie-in
McDonald’s is ramping up anticipation for The Angry Birds Movie’s May premiere by enabling customers to scan codes on various products to uncover an exclusive augmented reality game that brings the film to life on their mobile devices.
Please click here to read the entire story on Mobile Marketer

Aloft and MTV put social media at center of concert series promotion
Starwood’s Aloft Hotels is tapping into MTV’s pull on social media for a series of musical performances, leveraging Instagram, Facebook video and Snapchat Discover to cater to a young, trendy demographic.
Please click here to read the entire story on Mobile Marketer

Kansas City initiates connected city transformation to drive efficiency, convenience
Kansas City, MO is teaming up with Sprint to establish deeper relationships with visitors and residents through free Wi-Fi, smart streetlights and interactive kiosks, a push that could provide local businesses with new marketing opportunities.
Please click here to read the entire story on Mobile Marketer

Click here to subscribe to Mobile Marketer for free