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Jell-O drives brand awareness through interactive mobile effort – Mobile Marketer

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January 2, 2013

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Preparing for a mobile-led shift in consumer behavior
Discussions around mobile in 2013 should no longer focus only on technology or marketing, but include a harsh reality about to hit marketers.
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Jell-O drives brand awareness through interactive mobile effort
Kraft Foods-owned Jell-O is encouraging consumers to learn more about its brand via a new mobile initiative that features recipes consumers can make using the company’s products.
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Cablevision links QR codes with direct mail to bolster bundled services
Cablevision is enlisting QR codes to help drive sign-ups for a time-sensitive offer on a phone, television and Internet service.
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Pew, iSign, Onswipe – News briefs
News briefs: 25pc of Americans own a tablet: Pew; NFL Super Bowl event taps mobile to deliver location-based messages; Onswipe sees 75pc increase in Kindle Fire visits.
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