Jeep’s native video campaign drives 50pc higher completion rate
Jeep used native video advertising to capture mobile’s users attention with strong visuals and a quick-hit message that stoked a love for adventure, delivering a completed-view rate that was 50 percent higher than the auto-industry average.
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Butterfinger ramps up Super Bowl ad anticipation via Periscope
Nestlé Butterfinger ramped up anticipation for its Super Bowl ad with an announcement on live-streaming application Periscope, roping in the help of professional sky diver Carson Schram.
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Publishers’ subpar mobile video delivery frustrates viewers: report
Publishers are not meeting consumers’ expectations for mobile video, with 93 percent of audiences saying they would watch more mobile video if there were fewer issues, according to a new report from Adaptive Medias.
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How brands can get more mileage out of Guinness record-breaking events
When marketers hold events designed to break world records and promote good brand sentiment, mobile video and social are playing a significant part of the strategy to get the most mileage out of these happenings.
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