Are luxury brands taking their eye off Gen X?
Millennials are the future of luxury, and boomers are its past. Gen X is its present.
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Luxury Daily transitions Feb. 27 to paid-subscription model
As part of Luxury Daily’s evolution to a paid-subscription model starting Feb. 27, we ask for your support to an institution designed to be your eyes and ears in a fast-evolving luxury business.
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Brands give love broad definition in contemporary campaigns
As Valentine’s Day approaches, luxury brands are celebrating love in all forms through marketing efforts that reflect the diversity of consumers’ experiences.
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Zegna fosters open dialogue in revamped communication strategy
Italian menswear label Ermenegildo Zegna is looking to forge a deeper connection with consumers through a participatory platform.
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Retail can bounce back, if technology is wielded right
Retailers should focus on scaling back on bricks-and-mortar to focus on digital, but keeping the in-store presence to act as showrooms for customer engagement in the upcoming year, according to CBRE Research.
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Vacheron Constantin’s first foray into ecommerce sees limited-edition sell out in half-hour
Swiss watchmaker Vacheron Constantin experimented with online ordering for the first time through a partnership with horology publication Hodinkee.
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Jean Paul Gaultier shares slice of designer’s life through travel diary
French couture house Jean Paul Gaultier is taking inspiration from reality television for a personality-driven Web series.
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Airbnb to disrupt luxury travel further with expected acquisition
Short-term home rental service Airbnb is innovating in the luxury travel space and responding to consumer demand with its soon-to-be-finalized purchase of Luxury Retreats, a similar service working with only upscale properties.
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Top 5 brand moments from last week
As behavior and society evolves, brands must readily adapt to reach consumers by cause, interest and sentiment.
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Sale: Luxury Daily’s State of Luxury 2017: The Insider View
Preparing for a year of tumult, Luxury Daily surveyed experienced luxury insiders to gain insights into what marketers can expect in 2017 with geopolitical issues, customer acquisition and retention challenges, media and marketing shifts, and, most important, evolving consumer consumption patterns affecting products and experiential offerings.
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Kering, Omega, Moët & Chandon and Four Seasons – Live news
Luxury Daily’s live news from Feb. 10 – Kering posts strongest year-on-year revenue increases since 2012; Omega readies for 2018 Winter Olympics with commemorative timepieces; Moët & Chandon vending machine raises $85K for AIDS research; Four Seasons, Paris first European hotel with 5 Michelin stars under one roof.
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Donald Trump, Tesla, fashion documentaries and Disneyland – News briefs
Today in luxury marketing – Ethics controversy grows over Trump-Nordstrom spat; Tesla idling California plant to prep for Model 3; Inside Dior and the rise of mansplaining in style documentaries; Disneyland is opening a new exclusive club and it’s insanely swanky.
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3 ways to build content for sales and marketing
Generating content for sales and marketing cannot be done in a bubble. But how can organizations resurface to start listening and engaging in a more effective way with their customers or readers?
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