P&G’s Always calls for more inclusive emojis in women-empowerment video
Procter & Gamble’s Always brand has a new mobile video campaign that calls for emoji keyboards to include more powerful icons of women rather than embracing gender stereotypes, reflecting the significant role the messaging symbols play in young consumers’ lives.
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Sending push notifications after dinner a significant missed opportunity: report
While push notifications are an important way for mobile marketers to drive engagement, 63 percent worldwide are sending messages at the wrong time of day, according to a new report from Leanplum.
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JCPenney pairs Twitter with TV, focusing on a penny’s value
JCPenney is coupling social media marketing with television spots to put the focus on its range of quality brands, hoping to change the way consumers think about the retailer and supporting the new Get Your Penney’s Worth promotion.
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Express drops clues for two-way conversation pitching new brand ambassador
Express is drumming up excitement for its newest celebrity brand ambassador by dispersing clues, in the form of short clips and photos, on its Snapchat and Instagram accounts, inviting fans to guess the mystery man’s identity.
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