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Jaguar targets affluent fans via mobile banner ad – Luxury Daily

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July 15, 2013

Jaguar banner ad

Global retailers entered 25 new markets in Q1: Accenture
Retailers from around the world entered 25 new markets in 22 countries during the first quarter of 2013, according to new research from Accenture.
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Ferragamo boosts ecommerce with digital outfit creator
Italian footwear and apparel maker Salvatore Ferragamo is promoting its women’s autumn/winter 2013 collection and boosting its ecommerce by allowing consumers to digitally create outfits.
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Luxury Retail Summit 2013 New York Sept. 18: Lalique, Porsche Design, Fairmont, McLaren, Gucci, La Mer, Stark, Auberge, Forrester, Hearst
Registration is open for the Luxury Retail Summit: Holiday Focus 2013 conference Wednesday, Sept. 18, 2013 with speakers from Lalique, Porsche Design, Fairmont, McLaren, Forrester, Gucci, La Mer, Stark, Auberge Resorts, Hearst, Morpheus and the former CEO of Bergdorf Goodman. Must-attend for luxury retailers and brands, agencies, publishers and researchers.
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Bang & Olufsen targets digitally-savvy consumers via Mr Porter.com partnership
Bang & Olufsen, the state-of-the-art Danish audio and video company, has partnered with online menswear retailer Mr Porter to increase consumer exposure to the brand’s less expensive B&O Play product collection.
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Jaguar eyes affluent fans via mobile banner ad
Jaguar Land Rover is calling for affluent, informed consumers to schedule a test-drive in the 2014 F-type model with a banner advertisement on the CBS News mobile application.
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Christie’s expands ecommerce via first online jewelry sale
Auction house Christie’s is furthering its ecommerce with its first online jewelry sale July 17-26 called “Summer Jewels” that features more than 100 lots from designers such Lily Gabriella Elia, Olivia Wildenstein and Marina Bulgari.
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Baglioni draws art enthusiasts with penthouse exhibiton
Baglioni Hotels’ Regina Baglioni, Rome is escalating the exclusive aura of its Roman Penthouse Suite by featuring 26 pieces from nine young and established contemporary artists.
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Richemont, Ferragamo, Net-A-Porter and Swatch Group – News briefs
Today in luxury marketing – Richemont chairman takes a break to see who’s the next boss; Ferragamo seen as luxury target after Loro Piana deal; Net-A-Porter now airdropping luxury goods in Hamptons for same-day delivery; Swiss regulator rejects Swatch deal.
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Brands should pay attention to the app discovery economy
For all the download choices available across several app markets, it is becoming increasingly difficult for consumers to select the apps that best fit their mobile and lifestyle needs.
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