Facebook is new lookbook for luxury brands

A growing number of luxury brands and retailers have turned to Facebook as a tool for driving sales through digitally distributing their lookbooks. Should they?

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Jaguar taps SMS for XJ test-drive offer
Automaker Jaguar is using SMS to offer test-drives to customers while promoting the new 2011 Jaguar XJ.
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Mercedes-Benz targets polo fans with Big Brothers Big Sisters support
German automaker Mercedes-Benz has partnered with fine polo equipment and apparel brand La Martina by using on-site marketing to promote its collaboration with Big Brothers Big Sisters to raise money for the organization.
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Will Google +1 News have any effect on luxury brands?

Google +1 News, Google’s solution to the Facebook “like” epidemic, could potentially act as a ranking system for brands looking to increase their prominence on the search engine, but it will do little to help a brand’s presence if consumers are not on board.
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Saks uses email to say sorry, promote free shipping and site relaunch
Department store chain Saks Fifth Avenue apologized for Web site malfunctions with an email offering free shipping and plugging the revamped site.
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BMW, Balmain and luxury sales – News briefs
Today in luxury marketing – BMW to show plug-in concept in China; Star designer leaves Balmain fashion house; Manhattan luxury sales climb back, slowly; New study finds 25 pc of shopping conversations posted online while in-store.
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Targeting is the future of mobile advertising
While the two gorillas of the market have the potential to own mobile advertising, they both lack a compelling offer around the one key element that will define the winners of the mobile ad industry.
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