Richemont watch win is not the end of the luxury counterfeit battle
Richemont’s recent legal battle with counterfeit watchmakers will not be the end of legal confrontations between counterfeiters and luxury brands, experts say.
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Jaguar revs up F-Type marketing via Instagram contest
Jaguar North America is prompting users of mobile image-sharing application Instagram to capture the essence of the brand for the chance to be one of the first U.S. drivers of the F-Type model.
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Luxury FirstLook 2013 New York conference Jan. 16: Bentley Motors, Tourneau, Forrester Research, Waldorf Astoria, Breguet, Swarovski, Tumi, St. Regis
Registration is open for the Luxury FirstLook: Strategy 2013 conference Wednesday, Jan. 16 with speakers from Bentley Motors, Tourneau, Forrester Research, Waldorf Astoria, Breguet, Swarovski, Tumi and St. Regis. Must-attend for luxury brands, luxury retailers, agencies and publishers.
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Webinar on Jan. 22: Holiday marketing recap: What worked, what didn’t and lessons learned
Register now for this free, hour-long webinar that tracks luxury marketing’s progress over the holidays, lessons learned, left-field surprises and best practice for 2013.
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Hennessy, Johnnie Walker show dominance in digital realm: L2 Think Tank
Hennessy, Johnnie Walker and Maker’s Mark are among the top 10 spirits brands that showed dominance in the digital realm this past year, according to a new report by L2 Think Tank.
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Ralph Lauren, Dior target affluent audience of Financial Times supplement
Luxury marketers such as Ralph Lauren, Omega, The Yacht Company, Dior, Hublot, Douglas Elliman, Richard Mille, Bulgari, Graff, Boodles and Jaeger-LeCoultre are targeting affluent readers in the latest issue of the Financial Times’ “How To Spend It” magazine.
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Augmented reality vs. QR codes: Which delivers most bang for the buck?
QR code use skyrocketed last year because of how easily the technology bridges digital and real-world engagements. On the other hand, augmented reality offers a more exciting way for brands to interact with consumers, but may not be the right choice in all cases.
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Louis Vuitton, Audi, Trump and high-end publishing – News briefs
Today in luxury marketing – Louis Vuitton names director for art museum; Audi India 2012 vehicle sales increase 63pc; Trump Tower project in Philly files Chapter 11; Bloomberg Pursuits adds two.
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Mobile commerce trend magnifies retail’s out-of-stock problem
Unfortunately for retailers, multichannel shopping can magnify the common inventory distortion problems of out-of-stock and on-shelf availability.
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