Consumers are fiercely loyal to two brands per category: MasterCard exec
MEXICO CITY, Mexico – Consumers only shop with one or two favorite brands per category, turning to them for familiarity and ease, said an executive from MasterCard Advisors May 13 at the FT Business of Luxury Summit.
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Luxury automakers reach back into history for Mille Miglia tour
Bentley, Bugatti, Ferrari and other auto brands are getting ready for the historic Mille Miglia race May 15-18 that limits participants to models made before 1957.
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Mobile Research Summit 2014 New York June 19: Forrester, Yankee Group, BIA/Kelsey, Nielsen, IBM, Keynote, e-tailing group
Registration is open for the Mobile Research Summit: Insights 2014 on Thursday, June 19 featuring speakers from Forrester Research, Yankee Group, BIA/Kelsey, Nielsen, IBM Smarter Commerce, Keynote and e-tailing group. Must-attend event for retailers, brands, financial services firms, marketers, ad agencies and publishers.
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Sport partnerships foster organic brand communities in Mexico
MEXICO CITY, Mexico – Tapping into the universal love of sports can help brands establish themselves and recruit talent in Mexico, according to a panel this week at the FT Business of Luxury Summit titled “Reaching Consumers’ Hearts before Wallets: The Importance of Sport and Art.”
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Four Seasons attracts families with Disney-centric property
Four Seasons is enhancing its credibility among families with a new property located in Orlando’s Walt Disney World Resort.
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Jaguar pushes for early F-Type surge in US via multiple takeover ads
Jaguar of North America is leveraging its ongoing British Villains campaign with mobile advertisements on The New York Times, The Wall Street Journal and other publications.
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LVMH, Jaguar, China and luxury real estate – News briefs
Today in luxury marketing – LVMH’s Samaritaine renovation halted; Jaguar’s lightweight E-Type reborn; To lure Chinese customers, luxury brands try discount malls; Orlando for luxury lovers.
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Why technology matters in mobile marketing
Though companies can succeed in advertising technology because of scale, first-mover advantage or even having the best sales organization, only proprietary technology can provide a sustainable competitive advantage.
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