Emilio Pucci celebrates Florence ties with scarf-wrapped building
Italian fashion house Emilio Pucci is catching consumer attention with an installation on the Baptistery of San Giovanni featuring one of its iconic scarf prints.
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Bentley weaves clients into racing return via GT3 road car
British automaker Bentley Motors is releasing 300 Continental GT3-R models to honor the vehicle that raced to victory in the brand’s first year back in the sport.
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Mobile Research Summit 2014 New York June 19: Forrester, Yankee Group, BIA/Kelsey, Nielsen, IBM, Keynote, e-tailing group
Registration is open for the Mobile Research Summit: Insights 2014 on Thursday, June 19 featuring speakers from Forrester Research, Yankee Group, BIA/Kelsey, Nielsen, IBM Smarter Commerce, Keynote and e-tailing group. Must-attend event for retailers, brands, financial services firms, marketers, ad agencies and publishers.
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Chloé educates on brand history through Mandarin Oriental experience package
Mandarin Oriental Hong Kong is targeting fashionistas with a new room package centered on French fashion label Chloé.
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Parmigiani aims for visibility with Luisa Via Roma window display
Swiss watchmaker Parmigiani Fleurier is looking to bridge the gap between watchmaking and fashion with a partnership with Florence, Italy-based retailer Luisa Via Roma.
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Ferrari hosts cavalcade to honor heritage
Italian automaker Ferrari is inviting clients from around the world to participate in its Ferrari Cavalcade June 18-22.
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Foundation Cartier honors anniversary with past artists
France’s Cartier is celebrating 30 years of Foundation Cartier, an organization built to celebrate contemporary art.
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Fairmont heads on road trips to showcase property possibilities
Fairmont Hotels and Resorts is tapping the social media reach of travel bloggers for road trips showcasing brand properties.
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Jaguar maintains F-Type momentum with New York Times mobile effort
Jaguar of North America is continuing its efforts to promote the new F-Type model with a banner advertisement on the New York Times’ mobile application.
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Estée Lauder, Stuart Weitzman, China and luxury auto – News briefs
Today in luxury marketing – Estée Lauder reorganizes; Gisele Bündchen is the new face of Stuart Weitzman; When wealth is not enough: China’s rich seek luxury experiences to show off their fortunes; Airstream Autobahn brings the private jet experience to the road.
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Inviting opinion pieces on luxury marketing
Luxury Daily is inviting opinion pieces on luxury advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation.
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