Digital economy necessitates thorough filtering of agencies
The advancement of the digital economy and accompanying introduction of new channels into the marketing mix has segmented marketing agencies along two axes, according to a new report from L2.
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Announcing Luxury Daily’s Mobile Insights Summit 2016 New York June 23
Register now for Luxury Daily’s Mobile Insights Summit 2016, the nation’s only data-led executive conference discussing how evolving mobile consumer behavior is affecting brands and retailers’ marketing, retail, media and digital efforts. Analyst speakers from Deloitte, Strategy Analytics, GfK, BIA/Kelsey, McCann Truth Central, Shullman Research Center and Boston Retail Partners.
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Jaeger-LeCoultre captures waiting game to launch Christian Louboutin collaboration
Swiss watchmaker Jaeger-LeCoultre is showcasing the design duality of its Reverso timepiece developed with footwear designer Christian Louboutin.
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Smythson celebrates strength, fragility of femininity with photography exhibit
British leather goods maker Smythson is paying homage to “Strong Women” with an exclusive in-store art exhibition.
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La Mer renews consumers with “The Art Of Play”
Estée Lauder Cos.’ Crème de la Mer is introducing its consumers to the #ArtOfPlay.
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Moët Hennessy exec: Leveraging social influencers is paramount for audience-targeting
NEW YORK – A Moët Hennessy executive at Forrester’s Marketing 2016 Forum affirmed that tapping social influencers is imperative for reaching Champagne brand Chandon’s primary audience of women, underscoring the need for brands to constantly monitor mobile channels for potential advertising partners.
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Jaguar Land Rover saves time with item-tracking integration
British automaker Jaguar Land Rover is saving consumers’ time with more than its vehicles’ performance.
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Hermès, Lyst, Lexus and Luxury Aircraft Solutions – Live news
Luxury Daily’s live news updates from April 28 – Hermès retail sales rose 8pc in Q1; Lyst inspires post-work shopping therapy with subway placements; Lexus Australia inspires brave decisions with dancer profile; Luxury Aircraft Solutions, Etihad align to create full private travel experience.
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Chanel, Valentino, British Fashion Council and London hotels – News briefs
Today in luxury marketing – Thieves use 4X4 in ram raid on Paris Chanel store; Valentino logs 9.4pc increase in first-quarter revenues, to realign prices in Asia; BFC unveils global fashion awards, London’s answer to the Met Ball; London luxury hotels in worst year since 2009 on terror risk.
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Closing the gap between commercial and private air travel
There are trends in the private jet industry to sell seats or share, imitating scheduled airlines. This blurs the traditional distinction between two types of travelers: those who fly by private jet (the “haves”) and those who cannot (the “have nots”).
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When it comes to mobile shopping, customer location is everything
Mobile killed the marketing funnel. The dominant model once showed consumer behavior following a linear, logical progression from awareness and consideration to purchase, loyalty and advocacy.
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