Rarity, limited POS essential to niche brands as luxury becomes overused term
NEW YORK – Cutting through the noise of the oversaturated fragrance sector can be difficult, but leveraging human connection, storytelling and service lessens the daunting task at hand, says International Cosmetics & Perfumes’ CEO.
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Strong luxury brands see significantly more returns for shareholders: BrandZ
NEW YORK – Louis Vuitton and Hermès dominated the top 10 most-valuable luxury brands in 2016, a difficult feat during a disappointing year for others, according to the global head of BrandZ.
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Native studios will put traditional advertising studios out of business: NY Times exec
NEW YORK – During a panel at Luxury FirstLook 2017: Time for Luxury 2.0 Jan. 18, an executive from New York Times’ T Brand Studio made a bold prediction, claiming there is a chance that traditional advertising studios will become obsolete in favor of in-house brand studios.
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Ethical transparency relies on brand storytelling, education and humanity
NEW YORK – As consumer expectations lean increasingly toward transparency, a brand’s dedication to sustainable business practices is more important than ever before, said panelists at Luxury FirstLook: Time for Luxury 2.0 on Jan. 18.
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Nordstrom spurs tangible shows of affection with personal love stories
Department store chain Nordstrom is exploring the many shapes and forms of love by putting a lens on real relationships.
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Jaguar Land Rover launches VR experience to accelerate car shopping
British automaker Jaguar Land Rover is making new models available to view in its showrooms in a faster timeframe with the help of virtual reality.
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Report available: Luxury Daily’s State of Luxury 2017: The Insider View
Preparing for a year of tumult, Luxury Daily surveyed experienced luxury insiders to gain insights into what marketers can expect in 2017 with geopolitical issues, customer acquisition and retention challenges, media and marketing shifts, and, most important, evolving consumer consumption patterns affecting products and experiential offerings.
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CFDA, Shiseido, Net-A-Porter and inauguration travel – Live news
Luxury Daily’s live news from Jan. 19 – CFDA helps design future of fashion retail alongside Accenture; Shiseido Americas puts focus on customization with MatchCo; Alaïa picks Net-A-Porter to debut ready-to-wear online; Private plane arrivals for inauguration projected to be down from 2009.
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Versace, Oscar de la Renta, Safilo and celebrity clients – News briefs
Today in luxury marketing – Versace delaying IPO, eyeing Riccardo Tisci, sources say; Monse and Oscar de la Renta to combine fall 2017 shows; Safilo plunges as LVMH said close to buying Marcolin stake; How to hide a celebrity home buyer.
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Out-of-home media in 2017: Embracing the seismic shift towards audience
There was a time when, if you wanted to buy OOH media in a city, you could select media owners who occupied specific places or venue types that you felt matched your desired audience: business people in office buildings or vehicle owners at gas stations, for example. Not anymore.
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New faces of luxury: Jennifer Grove, founder/CEO of Repeat Roses
Repeat Roses is an eco-friendly company headquartered in New York that collects and repurposes florals from events and delivers them to nursing homes, hospitals, hospice care and pediatric cancer treatment facilities.
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