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Jaguar boosts entry-level efforts with emotional Instagram placement – Luxury Daily

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January 20, 2016

Jaguar XE

Jaguar XE

Luxury brands ramp up digital efforts, show varied priorities: report
The digital landscape is becoming more competitive for luxury brands, as the industry saw an average 9 percent improvement in online performance from the first to second half of 2015, according to a new report from ContactLab and Exane BNP Paribas.
Click here to read the entire article on Luxury Daily

Announcing Luxury FirstLook: Strategy 2016 New York Jan. 20
Register now for the nation’s premier conference focused on how luxury marketing, advertising, retail, media, Internet and mobile will rapidly evolve in 2016. Hear speakers from Boston Consulting Group, Four Seasons Hotels & Resorts, Breguet, Luxury Institute, Shullman Research Center, Kantar Media Ad Intelligence, Travel + Leisure, Modern Luxury, Neuehouse, Base New York, KBS, Lloyd&Co., Fluid Inc., iProspect, Monaco Lange, Envirosell, Engel & Volkers North America, Bloomberg Pursuits and Driscoll Advisors.
Click here to read the entire article on Luxury Daily

True omnichannel shopping experiences still years away: BRP
A unified commerce experience hosting a single cart across all channels is the future of retail, but retailers are struggling to deliver, according to a new report by Boston Retail Partners.
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Kering Group, Sundance Institute pledge support to women in film
French conglomerate Kering Group is continuing its support of women through a collaborative effort with the Sundance Institute.
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Isaia solves mystery of craftsmanship through criminal caper
Italian menswear label Isaia is delving into the simultaneously sartorial and shady attributes of its hometown in a humorous tale.
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LuxeGetaways launches print magazine with high-low approach
Online travel and lifestyle publication LuxeGetaways is launching a print edition to better connect to its audience.
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Jaguar boosts entry-level efforts with nostalgic Instagram placement
British automaker Jaguar is appealing to potential first-time buyers with a promoted Instagram post.
Click here to read the entire article on Luxury Daily

Mandarin Oriental goes the distance for health-conscious patrons
The Mandarin Oriental in Barcelona, Spain is making itself the hotel of choice for distance runners with two new promotions.
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Why mobile in-store winners zero in on more than sales
Although mobile has cemented its status as an important sales tool, retailers including Sephora, Home Depot and Walgreens are leveraging smartphones to enhance in-store shopping experiences with features such as product reviews, item recommendations and in-store layout maps.
Click here to read the entire article on Luxury Daily

Jaeger-LeCoultre, Virtuoso, Roche Bobois and Super Bowl 50 – Live news
Luxury Daily’s live news from Jan. 19 – Jaeger-LeCoultre eyes Reverso’s future in social efforts; Virtuoso curates business model based on 2016 travel trends; Roche Bobois heads to the pool for TV advert; CFDA designers craft one-off footballs for Super Bowl 50.
Click here to read the entire article on Luxury Daily

Stocks, Gucci, Yoox Net-A-Porter Group and Paris Ritz – News briefs
Today in luxury marketing – Stocks higher even as Tiffany’s disappoints; Hari Nef made her Milan Fashion Week debut at Gucci; The secret deal to merge Net-A-Porter with Yoox; Fire hits renovated Paris Ritz weeks before reopening.
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Android’s great untapped marketing potential
Many still consider ad networks to be in an amateur state, and mobile marketing in its infancy. Over the coming years, the marketing community will be able to leverage greater value from information gleaned from users’ mobile devices, enabling more precise and effective marketing than ever before.
Click here to read the entire article on Luxury Daily

Nation’s highest-potential shoppers are turning away from the mall
While mall owners blame the trend on the closing of anchor stores such as Macy’s, the real reason behind the demise of malls is that shoppers, especially the high-potential affluent customers, have lost interest.
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