Can emerging luxury brands compete with the old guard?
Dior, Chanel, Gucci, Rolex, Dunhill, Armani, Vuitton – prestigious names that we all recognize in an instant, the time it takes to say “Ritz.” Daslu, Concern Kalina, Ganjam, Shang Xia – these might take a little longer, cause a frown to appear as you search in the back of your mind, or even raise an eyebrow or two. Do you know them?
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Report available: Luxury Daily’s State of Luxury 2017: The Insider View
Preparing for a year of tumult, Luxury Daily surveyed experienced luxury insiders to gain insights into what marketers can expect in 2017 with geopolitical issues, customer acquisition and retention challenges, media and marketing shifts, and, most important, evolving consumer consumption patterns affecting products and experiential offerings.
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Announcing Luxury FirstLook 2017: Time for Luxury 2.0
Register now for the nation’s premier conference focused on how the luxury business will rapidly evolve in 2017, calling for a reset to Luxury 2.0. Speaker list, agenda and registration link in article.
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Self-esteem, status perceptions drive premium purchasing in emerging markets: report
The demand for premium goods is growing around the world due to the increasing availability of discretionary income in emerging markets, according to a report by Nielsen.
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Pierpaolo Piccioli’s first standalone Valentino campaign an expression of values
Italian fashion house Valentino has unveiled its spring 2017 advertising campaign, the first collection under the solo creative direction of Pierpaolo Piccioli.
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Jaeger-LeCoultre wakes up fans via accessible timepiece
Swiss watchmaker Jaeger-LeCoultre is letting consumers rise to the sound of an iconic timepiece via a mobile alarm application.
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US housing prices remain strong despite unpredictability
Despite the uncertainty that the future of the housing market beheld, and still does, near to the end of the United States’ presidential election, prices hit the highest mark since 2006 in the third quarter of this year, according to Knight Frank.
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Mobile trends for 2017 and beyond
As a watershed year for mobile commerce in all of its forms concludes, some experts have a clear vision on the platform’s year to come and distant future.
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Luxury Daily Awards’ 2016 winners: Gucci, Net-A-Porter and Mr Porter, Vogue and Euromonitor
Luxury Daily has announced Gucci as Luxury Marketer of the Year, Net-A-Porter and Mr Porter as Luxury Retailer of the Year, Vogue as Luxury Publisher of the Year and Euromonitor as Luxury Researcher of the Year 2016.
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Louis Vuitton, Tesla, Ritz-Carlton and Robb Report – Live news
Luxury Daily’s live news from Jan. 3 – Louis Vuitton whirls through Paris in spring ads; Tesla sued over claims of sudden acceleration; Ritz-Carlton San Francisco purchased by hospitality investor; Robb Report owner joins with Penske Media Corporation.
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Hong Kong, Swiss watches, couture and real estate – News briefs
Today in luxury marketing – Behind Hong Kong’s failing appeal as a luxury destination; Swiss watch sector set for smartwatch boom: LVMH executive; Schiaparelli, Julien Fournié granted couture house status; Luxury apartment boom looks set to fizzle in 2017.
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Mobile marketing strategy: Are brands aligned with their customer experience?
Marketers need to look at the big picture, and may need to change their mobile success goals from conversion to engagement, at least in the short term.
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