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Jaeger-LeCoultre touts moonphase complications via mobile – Luxury Daily

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January 23, 2015

Jaeger-LeCoultre’s Moonphase app

Jaeger-LeCoultre’s Moonphase app

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Luxury Daily today:

Estée Lauder slips on a #LittleBlackPrimer to target social millennials
Beauty marketer Estée Lauder is showing how its latest product multitasks with a campaign fronted by model Kendall Jenner.
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Chaumet sponsors French film awards to support young talent
French jeweler Chaumet is partnering with the Académie des César to highlight young French actors in its “Revelations” project before the winners of the 40th annual César Awards Ceremony are announced Feb. 20.
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Neiman Marcus generates personalized recommendations with beauty questionnaire
Department store chain Neiman Marcus is gaining an inside look at consumer beauty preferences with an interactive digital quiz.
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Jaeger-LeCoultre touts moonphase complications via mobile
Swiss watchmaker Jaeger-LeCoultre is helping owners set their watches’ moonphase complications without a trip to the boutique through a new mobile application.
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Trump Residences Toronto uses fashion week partnership to market condos
Trump Residences Toronto is extending its role as platinum sponsor of Toronto Men’s Fashion Week by serving as a venue for presentations.
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Mercedes-Benz’s new Web series explores brand history
German automaker Mercedes-Benz is releasing a new Web series to educate viewers on the history and accomplishments of its classic automobiles.
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Advertisers exude style in February edition of Architectural Digest
Bulgari and Dior were among the advertisers to show off their “cool, confident style” in the February edition of Condé Nast-owned Architectural Digest.
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Bally, Fortnum & Mason, Magellan Jets and Jenn-Air – Live news
Luxury Daily’s live news from Jan. 22 – Bally hosts pop-up in Isetan; Fortnum & Mason seeks marmalade makers at charity event; Magellan Jets turns to football fanatics with Super Bowl package; Jenn-Air displays technological advances in research kitchen.
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Russia, Fendi, Michael Kors and China – News briefs
Today in luxury marketing – Russian buyers scarce in the global luxury real estate market; Fendi chief seeks market share growth as luxury demand stalls; China’s premier lays out economic reform plan.
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Book Excerpt: The Brand Challenge: Adapting Branding to Sectorial Imperatives
Successful luxury brands have carved very specific principles, which are the opposites of the classic laws of marketing. They are called the anti-laws of marketing; for luxury does not lie in “marketing” but in the offering of creative, disruptive and hyperqualitative realizations.
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5 trends in mobile business apps in 2015
Mobile applications have shaken up day-to-day business practices for millions of sales teams as well as those in other fields, and it is easy to see why.
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