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Are catalogs still relevant in a digital world?
Luxury brands are shifting their engagement strategies to focus more heavily on digital communication, leaving some to wonder about the role of traditional marketing vehicles such as catalogs in the modern media ecosystem.
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Harrods showcases eco-friendly luxury vehicles to bolster green strategy
In a move that can inspire other department stores, London-based Harrods is showcasing hybrid and other eco-friendly cars in its store windows to bolster its green strategy and draw customers.
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Jaeger-LeCoultre’s branded iPad magazine encourages word of mouth with social functionality
Watch manufacturer Jaeger-LeCoultre has released a social media-enabled iPad application designed to showcase the versatility of its Master Compressor collection in extreme weather and speed conditions.
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Luxury jewelry brands positioned for strong holiday season: study
High-end jewelry sellers such as Tiffany & Co. have regained much of their luster on the strength of the the affluent consumer market and international expansion, according to analysis from Stockcall.com.
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Tods, Versace, Lanvin and fashion retail – News briefs
Today in luxury marketing – Della Valle brothers sell 10 percent of Tod’s shares; Versace’s return trip; H&M sales soar after Lanvin success.
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