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J.Crew joins forces with MasterCard for easier holiday shoppingBy
J.Crew now lets consumers checkout online using MasterCard’s MasterPass, simplifying the shopping experience with a speedier transaction process.
MasterPass lets consumers checkout in just a few clicks once they create an account. J.Crew and MasterPass will be promoting the partnership with a new advertising spot across digital and social spaces.
“We launched MasterPass earlier this year with the goal of enhancing the shopping and checkout experience, whether you’re in a store, on a PC or on a mobile device,” said Seth Eisen, senior business leader of U.S. markets communications at MasterCard, Purchase, NY.
“That’s what we’re delivering – a simple, safe and easy way to shop, checkout and get on with the other activities of the day,” he said. “Since the launch, we’ve seen positive consumer reception to this new way to use your card.
“As J.Crew joins the tens of thousands of merchants offering MasterPass as a checkout option, we look forward to continue awareness and adoption of the service.”
J.Crew began accepting MasterPass checkouts this month to help consumers during the busy holiday season.
Integrating MasterPass will significantly help J.Crew’s mobile shoppers since it addresses one of the biggest pain points in mobile shopping. Consumers quickly grow impatient when they have to type in all of their billing information on the small keys of a smartphone, leading to heavy drop-off after the shopping cart.
Allowing consumers to checkout with MasterPass takes out the annoying process of keying in all of the information and speeds up the overall process. This can greatly diminish drop-off rates.
To promote the new integration, J.Crew will be starting a new marketing program that will focus around J.Crew’s seasonal offerings as well as the MasterPass checkout. The new ads are set to launch this month.
MasterCard first introduced MasterPass at the Mobile World Congress in February.
The digital wallet provides an omnichannel commerce solution with mobile at the forefront. Once cardholders create an account with MasterPass they can press the “Buy with MasterPass” button on participating merchants’ sites to easily checkout.
Since MasterCard rolled out the digital wallet, it has gained traction with a number of retailers.
Last month, MasterPass announced that it reached more than 20,000 merchant partnerships with retailers such as Beyond the Rack, Currys, Newegg, lastminute.com and PC World (see story).
With the holidays coming up, consumers will be even busier and looking for ways to save on time. MasterPass will offer a helpful solution for these time-pressed consumers.
“During the busy holiday season, everyone is looking for ways that they can ‘master the season’ and have more time to spend more time with friends and loved ones,” Mr. Eisen said. “MasterPass helps do just that by simplifying the online shopping experience – providing our cardholders with a faster, easier online checkout and leaving them more time to enjoy the things that matter most.”
Rebecca Borison is editorial assistant on Mobile Commerce Daily, New York
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